Immediate Impact
1 from Science/Nature 54 standout
Citing Papers
Artificial intelligence and adaptive response to market changes: A strategy to enhance firm performance and innovation
2024 Standout
The differential impact of climate interventions along the political divide in 60 countries
2024 Standout
Works of Leonard Lee being referenced
Marketing Agility: The Concept, Antecedents, and a Research Agenda
2020
Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior
2017
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Leonard Lee | 928 | 236 | 296 | 486 | 44 | 1.8k | |
| Suzanne B. Shu | 872 | 228 | 242 | 705 | 52 | 1.9k | |
| Simona Botti | 881 | 264 | 373 | 760 | 29 | 2.0k | |
| Catherine Cole | 1302 | 144 | 307 | 665 | 50 | 2.5k | |
| Rebecca W. Hamilton | 1190 | 141 | 326 | 637 | 36 | 1.9k | |
| Jeff Galak | 729 | 127 | 286 | 747 | 49 | 1.7k | |
| Anat Keinan | 869 | 177 | 419 | 673 | 25 | 1.5k | |
| Tom Meyvis | 744 | 151 | 344 | 540 | 42 | 1.5k | |
| Debora V. Thompson | 1044 | 106 | 347 | 692 | 24 | 1.9k | |
| Juliano Laran | 719 | 182 | 425 | 453 | 39 | 1.5k | |
| Joel B. Cohen | 1244 | 165 | 394 | 880 | 60 | 2.4k |
All Works
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