Immediate Impact
1 by Nobel laureates 1 from Science/Nature 64 standout
Citing Papers
Personality and prosocial behavior: A theoretical framework and meta-analysis.
2019 Standout
Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
2018 Standout
Works of Lawrence J. Marks being referenced
Good native advertising isn’t a secret
2015
Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects
1991
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Lawrence J. Marks | 752 | 629 | 75 | 246 | 27 | 1.3k | |
| Laurie A. Babin | 879 | 570 | 46 | 193 | 23 | 1.3k | |
| Hyokjin Kwak | 935 | 691 | 56 | 174 | 40 | 1.4k | |
| Kristin Diehl | 684 | 482 | 20 | 159 | 47 | 1.2k | |
| Bruce A. Huhmann | 592 | 421 | 19 | 141 | 47 | 1.2k | |
| Rajesh V. Manchanda | 933 | 714 | 20 | 161 | 30 | 1.6k | |
| Shailendra Pratap Jain | 812 | 709 | 29 | 135 | 52 | 1.5k | |
| Rhonda Hadi | 554 | 914 | 21 | 321 | 23 | 1.6k | |
| Elizabeth Cowley | 678 | 530 | 16 | 140 | 35 | 1.2k | |
| Marina Puzakova | 703 | 538 | 32 | 82 | 26 | 1000 | |
| Neeru Paharia | 664 | 541 | 21 | 137 | 22 | 1.2k |
All Works
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