Immediate Impact
2 by Nobel laureates 1 from Science/Nature 62 standout
Citing Papers
Revenue Generation Through Influencer Marketing
2023 Standout
Understanding the attitude and intention to use smartphone chatbots for shopping
2020 Standout
Works of Kapil Bawa being referenced
Category-specific coupon proneness: The impact of individual characteristics and category-specific variables
2005
The Effects of Free Sample Promotions on Incremental Brand Sales
2004
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Kapil Bawa | 1175 | 220 | 360 | 352 | 19 | 1.4k | |
| Karen Gedenk | 1151 | 263 | 281 | 268 | 24 | 1.3k | |
| Douglas J. Tigert | 1162 | 283 | 331 | 422 | 30 | 1.7k | |
| Alfred R. Oxenfeldt | 946 | 245 | 291 | 473 | 24 | 1.4k | |
| Robert W. Shoemaker | 1251 | 320 | 231 | 272 | 23 | 1.4k | |
| Rockney G. Walters | 1176 | 293 | 350 | 561 | 18 | 1.6k | |
| V. Parker Lessig | 968 | 232 | 671 | 427 | 25 | 1.8k | |
| Jennifer L. Cox | 881 | 138 | 248 | 335 | 9 | 1.2k | |
| P.S. Raju | 959 | 143 | 580 | 512 | 31 | 1.8k | |
| Rebecca W. Hamilton | 1190 | 159 | 637 | 352 | 36 | 1.9k | |
| Dinesh K. Gauri | 1055 | 232 | 525 | 287 | 50 | 1.6k |
All Works
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