Standout Papers

Corporate identity, corporate branding and corporate marketing ‐ Seeing through the ... 1998 2026 2007 2016 690
  1. Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)
    John M.T. Balmer European Journal of Marketing
  2. Managing Corporate Image and Corporate Reputation (1998)
    Edmund R. Gray, John M.T. Balmer Long Range Planning
  3. Corporate brands: what are they? What of them? (2003)
    John M.T. Balmer, Edmund R. Gray European Journal of Marketing

Immediate Impact

73 standout
Sub-graph 1 of 21

Citing Papers

Stakeholder theory
2023 Standout
Digital finance, green technological innovation and energy-environmental performance: Evidence from China's regional economies
2021 Standout
2 intermediate papers

Works of John M.T. Balmer being referenced

The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
2017
Corporate identity and private banking: a review and case study
1997
and 1 more

Author Peers

Author Last Decade Papers Cites
John M.T. Balmer 6392 4896 3440 114 8.8k
Majken Schultz 4815 2435 4127 85 9.0k
T.C. Melewar 2699 3391 2016 171 6.3k
Mary Jo Hatch 3031 1719 3604 64 7.6k
Leslie de Chernatony 3036 6690 3839 148 9.5k
Grahame R. Dowling 3532 3399 2355 79 7.8k
Mary Ann Glynn 2955 1171 3905 81 8.8k
Hayagreeva Rao 2612 1485 2881 64 7.3k
Sankar Sen 5151 6471 2702 87 10.2k
Eileen Fischer 1953 2665 2079 101 7.8k
CB Bhattacharya 7467 7716 4152 65 12.9k

All Works

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2026