Standout Papers

Use of partial least squares (PLS) in strategic management research: a review of four recent s... 1999 2026 2008 2017 4.9k
  1. Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)
    John Hulland Strategic Management Journal
  2. Domo Arigato Mr. Roboto (2016)
    Jenny van Doorn, Martin Mende et al. Journal of Service Research
  3. Marketing survey research best practices: evidence and recommendations from a review of JAMS articles (2017)
    John Hulland, Hans Baumgartner et al. Journal of the Academy of Marketing Science
  4. Review articles: purpose, process, and structure (2017)
    Robert W. Palmatier, Mark B. Houston et al. Journal of the Academy of Marketing Science
  5. The future of technology and marketing: a multidisciplinary perspective (2019)
    Dhruv Grewal, John Hulland et al. Journal of the Academy of Marketing Science

Immediate Impact

2 from Science/Nature 96 standout
Sub-graph 1 of 18

Citing Papers

A typology of validity: content, face, convergent, discriminant, nomological and predictive validity
2024 Standout
A local-to-global emissions inventory of macroplastic pollution
2024 StandoutNature
26 intermediate papers

Works of John Hulland being referenced

Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing
2020
Review articles: purpose, process, and structure
2017 Standout
and 7 more

Author Peers

Author Last Decade Papers Cites
John Hulland 3209 3274 3745 73 12.0k
Ned Kock 3346 2903 5216 143 14.7k
Jun‐Hwa Cheah 3678 2159 3856 138 10.8k
Arvind Malhotra 3212 3396 3804 73 12.4k
Adrián Leguina 3234 2268 4133 20 12.8k
Robert W. Palmatier 5985 3484 4641 98 12.3k
Lynn W. Phillips 3600 3598 3067 33 11.4k
Kurt Matzler 3749 2370 4192 162 11.4k
Xueming Luo 5668 4956 3747 151 12.2k
Michael Haenlein 4130 2456 9228 74 18.8k
Volker G. Kuppelwieser 2545 1593 2457 59 8.0k

All Works

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2026