Immediate Impact
1 from Science/Nature 57 standout
Citing Papers
The Caring Machine: Feeling AI for Customer Care
2023 Standout
Revenue Generation Through Influencer Marketing
2023 Standout
Works of John D. Leckenby being referenced
Beyond Effective Frequency Evaluating media schedules using frequency value planning
2002
Measuring Emotional Response to Advertising
1986
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| John D. Leckenby | 387 | 286 | 103 | 30 | 614 | |
| Claas Christian Germelmann | 307 | 383 | 72 | 31 | 546 | |
| Kenneth A. Coney | 352 | 304 | 54 | 26 | 601 | |
| Jef I. Richards | 290 | 368 | 71 | 29 | 647 | |
| Angeline Close Scheinbaum | 448 | 403 | 108 | 31 | 631 | |
| Linwan Wu | 319 | 408 | 155 | 42 | 619 | |
| Beatriz Casais | 339 | 470 | 81 | 48 | 710 | |
| Gordon E. Miracle | 456 | 271 | 66 | 22 | 728 | |
| Ereni Markos | 245 | 408 | 121 | 16 | 637 | |
| Joanna Phillips Melancon | 293 | 385 | 100 | 16 | 534 | |
| Leonidas Hatzithomas | 270 | 254 | 47 | 40 | 544 |
All Works
Loading papers...