Standout Papers

Building Brand Community 1995 2026 2005 2015 1.6k
  1. Building Brand Community (2002)
    James H. McAlexander, John W. Schouten et al. Journal of Marketing
  2. Subcultures of Consumption: An Ethnography of the New Bikers (1995)
    John W. Schouten, James H. McAlexander Journal of Consumer Research

Immediate Impact

139 standout
Sub-graph 1 of 9

Citing Papers

Customer experience: fundamental premises and implications for research
2020 Standout
Chatbot e-service and customer satisfaction regarding luxury brands
2018 Standout
21 intermediate papers

Works of James H. McAlexander being referenced

Transcendent customer experience and brand community
2007
Building Brand Community
2002 Standout
and 2 more

Author Peers

Author Last Decade Papers Cites
James H. McAlexander 1269 2434 2577 28 3.9k
John W. Schouten 1335 2769 3149 46 4.9k
Michael R. Solomon 991 1611 2699 53 4.1k
Thomas C. O’Guinn 1226 3042 4344 35 6.4k
Hope Jensen Schau 1290 3218 3149 63 5.2k
Albert M. Muñiz 1731 3981 3918 18 5.8k
Pamela M. Homer 1096 2453 3418 43 5.2k
Banwari Mittal 1958 2550 3861 53 5.3k
Sidney J. Levy 940 1243 1854 53 3.5k
Andrew A. Mitchell 681 1979 2811 28 3.9k
Kent Grayson 1794 1745 1998 32 4.0k

All Works

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Rankless by CCL
2026