Standout Papers

Choice Based on Reasons: The Case of Attraction and Compromise Effects 1989 2026 2001 2013 1.2k
  1. Choice Based on Reasons: The Case of Attraction and Compromise Effects (1989)
    Itamar Simonson Journal of Consumer Research
  2. Choice in Context: Tradeoff Contrast and Extremeness Aversion (1992)
    Itamar Simonson, Amos Tversky Journal of Marketing Research
  3. Context-Dependent Preferences (1993)
    Amos Tversky, Itamar Simonson Management Science
  4. Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)
    Ran Kivetz, Itamar Simonson Journal of Marketing Research
  5. The Influence of Anticipating Regret and Responsibility on Purchase Decisions (1992)
    Itamar Simonson Journal of Consumer Research

Immediate Impact

20 by Nobel laureates 15 from Science/Nature 92 standout
Sub-graph 1 of 19

Citing Papers

ChatGPT: five priorities for research
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Do Investors Value Sustainability? A Natural Experiment Examining Ranking and Fund Flows
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1 intermediate paper

Works of Itamar Simonson being referenced

Context-Dependent Preferences
1993 Standout
Choice in Context: Tradeoff Contrast and Extremeness Aversion
1992 Standout
and 1 more

Author Peers

Author Last Decade Papers Cites
Itamar Simonson 5699 4253 3014 99 12.0k
James R. Bettman 10413 6114 4071 133 24.2k
Marcel Zeelenberg 2985 2850 1152 203 14.1k
Stephen J. Hoch 5371 1366 1643 54 8.7k
Sheena S. Iyengar 2030 1546 1482 54 9.2k
Irwin P. Levin 1496 2818 1349 148 8.3k
Mark R. Lepper 1737 2290 1375 92 18.4k
Dražen Prelec 1462 4206 3656 65 10.4k
Rik Pieters 6559 1099 1030 144 14.6k
Christopher K. Hsee 1031 2802 1525 105 9.2k
Chip Heath 1223 1426 1279 46 9.7k

All Works

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2026