Immediate Impact

74 standout
Sub-graph 1 of 20

Citing Papers

Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
2 intermediate papers

Works of Heng‐Hui Wu being referenced

Why is a picture ‘worth a thousand words’? Pictures as information in perceived helpfulness of online reviews
2020
Two decades of research on nation branding: a review and future research agenda
2019

Author Peers

Author Last Decade Papers Cites
Heng‐Hui Wu 161 144 48 74 6 316
Sangeeta Trott 183 142 37 56 7 332
Lien Le Monkhouse 157 180 78 87 8 354
Liwu Hsu 124 131 59 100 8 316
Hang T. Nguyen 114 97 44 78 15 313
David Nickell 94 149 95 81 13 311
Annika Becker 145 131 70 96 9 292
Simone Wies 141 104 28 65 10 298
Akanksha Mishra 180 126 48 37 5 320
Hyoryung Nam 200 164 46 44 8 341
Harshleen Kaur Duggal 84 100 41 55 8 297

All Works

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Rankless by CCL
2026