Standout Papers
- Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)
- Factors Affecting Trust in Market Research Relationships (1993)
- Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)
- Factors Affecting Trust in Market Research Relationships (1993)
- Social Marketing: An Approach to Planned Social Change (1971)
- Social Marketing: An Approach to Planned Social Change (1971)
- A Theories-in-Use Approach to Building Marketing Theory (2019)
Immediate Impact
130 standout
Citing Papers
A new criterion for assessing discriminant validity in variance-based structural equation modeling
2014 Standout
A Framework for Conceptual Contributions in Marketing
2011 Standout
Works of Gerald Zaltman being referenced
Consumer Researchers: Take A Hike!
2000
Metatheory and Consumer Research
1974
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Gerald Zaltman | 5651 | 782 | 6648 | 4944 | 106 | 14.3k | |
| Robert W. Palmatier | 5985 | 555 | 6112 | 4641 | 98 | 12.3k | |
| Jagdip Singh | 5253 | 1511 | 8832 | 4690 | 101 | 14.3k | |
| Martin Wetzels | 6153 | 610 | 5397 | 7049 | 143 | 16.6k | |
| Michael D. Johnson | 5625 | 436 | 8474 | 4249 | 103 | 14.7k | |
| Stephen Brown | 7463 | 812 | 8263 | 4553 | 184 | 13.5k | |
| Rohit Deshpandé | 6774 | 1560 | 9048 | 5270 | 72 | 17.7k | |
| Christian Homburg | 7955 | 1298 | 8497 | 4481 | 208 | 16.8k | |
| Jagdish N. Sheth | 10885 | 1068 | 7202 | 6504 | 216 | 19.9k | |
| William O. Bearden | 9200 | 750 | 5512 | 6145 | 143 | 17.1k | |
| John Hulland | 3209 | 815 | 2931 | 3745 | 73 | 12.0k |
All Works
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