Immediate Impact
51 standout
Citing Papers
Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?
2024 Standout
How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research
2024 Standout
Works of Fred Beard being referenced
Forgotten classics:The Business of Advertising, by Earnest Elmo Calkins (1915)
2015
College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences
2003
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Fred Beard | 290 | 60 | 32 | 211 | 114 | 44 | 577 | |
| Amy Parsons | 201 | 51 | 3 | 218 | 134 | 25 | 684 | |
| Mark Toncar | 268 | 69 | 5 | 253 | 80 | 21 | 685 | |
| Avery M. Abernethy | 409 | 68 | 9 | 209 | 37 | 39 | 654 | |
| Newell D. Wright | 342 | 54 | 5 | 193 | 164 | 24 | 715 | |
| Richard Tansey | 181 | 41 | 1 | 198 | 61 | 23 | 635 | |
| Anne Hamby | 279 | 25 | 339 | 71 | 48 | 639 | ||
| Kathleen Debevec | 383 | 24 | 5 | 279 | 96 | 23 | 662 | |
| Jennifer Yurchisin | 394 | 65 | 4 | 203 | 70 | 37 | 698 | |
| Sarah Turnbull | 196 | 42 | 4 | 293 | 68 | 29 | 677 | |
| Douglas L. Fugate | 303 | 37 | 4 | 157 | 81 | 25 | 526 |
All Works
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