Immediate Impact
59 standout
Citing Papers
Artificial intelligence and adaptive response to market changes: A strategy to enhance firm performance and innovation
2024 Standout
Enhancing trust in online grocery shopping through generative AI chatbots
2024 Standout
Works of Frank Mulhern being referenced
Does Traditional Advertising Theory Apply to the Digital World?
2015
Integrated marketing communications: From media channels to digital connectivity
2009
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Frank Mulhern | 162 | 34 | 145 | 45 | 9 | 299 | |
| Ronald E. Taylor | 157 | 28 | 130 | 31 | 16 | 293 | |
| Stefan J. Hock | 138 | 16 | 98 | 58 | 11 | 270 | |
| Anca C. Micu | 214 | 44 | 209 | 18 | 8 | 324 | |
| Alharthi Rami Hashem E | 107 | 40 | 78 | 46 | 13 | 329 | |
| Jing Luan | 91 | 17 | 99 | 33 | 16 | 282 | |
| Debora Bettiga | 170 | 26 | 130 | 26 | 16 | 330 | |
| Nina Belei | 143 | 23 | 156 | 14 | 6 | 328 | |
| Ian Brennan | 204 | 25 | 134 | 19 | 12 | 302 | |
| Outi Somervuori | 165 | 35 | 59 | 43 | 12 | 307 | |
| Sangeeta Trott | 142 | 12 | 183 | 56 | 7 | 332 |
All Works
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