Standout Papers

Consumer engagement with self-expressive brands: brand love and WOM outcomes 2014 2026 2018 2022 370
  1. Consumer engagement with self-expressive brands: brand love and WOM outcomes (2014)
    Elaine Wallace, Isabel Buil et al. Journal of Product & Brand Management

Immediate Impact

60 standout
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Citing Papers

Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
2023 Standout
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
2023 Standout
2 intermediate papers

Works of Elaine Wallace being referenced

Facebook and luxury fashion brands: self-congruent posts and purchase intentions
2020
Consumer engagement with self-expressive brands: brand love and WOM outcomes
2014 Standout
and 1 more

Author Peers

Author Last Decade Papers Cites
Elaine Wallace 1041 499 947 35 1.5k
Raffaele Donvito 1122 326 1222 43 1.7k
Yuping Liu–Thompkins 890 268 730 23 1.4k
Gaetano Aiello 1206 366 1495 36 2.0k
Abhishek Dwivedi 1108 526 1130 32 1.6k
Dawn Lerman 938 318 793 26 1.4k
Ellen Day 620 517 862 28 1.5k
Vishag Badrinarayanan 786 621 864 48 1.6k
Thomas E. DeCarlo 627 687 594 42 1.4k
Carmel Herington 922 857 815 45 1.8k
Gary L. Hunter 833 541 1191 17 1.9k

All Works

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2026