Immediate Impact

64 standout
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Citing Papers

The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
4 intermediate papers

Works of Dee K. Knight being referenced

Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective
2014
Examining the Relationships among Attitude toward Luxury Brands, Customer Equity, and Customer Lifetime Value in a Korean Context
2010
and 2 more

Author Peers

Author Last Decade Papers Cites
Dee K. Knight 457 291 333 17 727
Rod McColl 465 173 388 20 821
Andrew Lindridge 509 200 447 36 823
Jan Møller Jensen 498 238 477 23 811
Grady D. Bruce 354 229 224 29 601
James G. Helgeson 430 166 270 25 787
Min‐Young Lee 634 240 250 36 830
Kay M. Palan 519 205 325 23 789
Philip A. Dover 381 286 254 18 782
Margo Buchanan‐Oliver 458 230 402 29 761
Robin Pentecost 405 92 334 22 647

All Works

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Rankless by CCL
2026