Standout Papers

The effect of social media communication on consumer perceptions of brands 2014 2026 2018 2022 485
  1. The effect of social media communication on consumer perceptions of brands (2014)
    Bruno Schivinski, Dariusz Dąbrowski Journal of Marketing Communications
  2. Measuring Consumers’ Engagement With Brand-Related Social-Media Content (2016)
    Bruno Schivinski, George Christodoulides et al. Journal of Advertising Research

Immediate Impact

61 standout
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Citing Papers

Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
Human versus virtual influences, a comparative study
2024 Standout
1 intermediate paper

Works of Dariusz Dąbrowski being referenced

Measuring Consumers’ Engagement With Brand-Related Social-Media Content
2016 Standout
The effect of social media communication on consumer perceptions of brands
2014 Standout

Author Peers

Author Last Decade Papers Cites
Dariusz Dąbrowski 904 77 638 303 21 1.1k
Csilla Horváth 726 60 729 246 28 1.3k
Laura J. Yale 670 50 505 280 13 995
Robert Allen King 710 66 432 310 12 947
Michael T. Elliott 585 70 635 280 18 972
Mingli Zhang 773 50 408 398 16 1.1k
Ewa Masłowska 1033 46 696 350 35 1.3k
Dawn Lerman 938 78 793 292 26 1.4k
Stella Yiyan Li 672 84 411 260 16 1000
Brian P. Brown 747 120 426 234 27 1.0k
Gwarlann de Kerviler 722 60 506 301 13 976

All Works

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2026