Immediate Impact
40 standout
Citing Papers
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Works of Colleen Bee being referenced
Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
2013
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Colleen Bee | 183 | 53 | 232 | 168 | 18 | 422 | |
| Marc Mazodier | 354 | 32 | 259 | 109 | 24 | 476 | |
| Björn Walliser | 264 | 29 | 193 | 124 | 24 | 391 | |
| Lee Phillip McGinnis | 166 | 23 | 271 | 162 | 30 | 442 | |
| John J. Wheatley | 336 | 46 | 96 | 45 | 26 | 468 | |
| Robin L. Snipes | 153 | 38 | 134 | 35 | 17 | 493 | |
| Donald Sciglimpaglia | 264 | 9 | 100 | 182 | 20 | 447 | |
| James Pokrywczynski | 257 | 50 | 233 | 66 | 18 | 422 | |
| Laura M. Milner | 225 | 14 | 180 | 213 | 23 | 456 | |
| Jennifer Wiggins Johnson | 274 | 16 | 245 | 45 | 15 | 493 | |
| Ruth Ann Smith | 192 | 21 | 116 | 36 | 14 | 390 |
All Works
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