Standout Papers
Immediate Impact
3 by Nobel laureates 6 from Science/Nature 94 standout
Citing Papers
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
2023 Standout
The effectiveness of nudging: A meta-analysis of choice architecture interventions across behavioral domains
2021 Standout
Works of Christopher P. Puto being referenced
Organizational Climate and Decision Framing An Integrated Approach to Analyzing Industrial Buying Decisions
1989
Do Consumers' Reference Points Affect Their Buying Decisions?
1987
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Christopher P. Puto | 937 | 1226 | 1071 | 20 | 2.7k | |
| Ziv Carmon | 476 | 671 | 1243 | 39 | 2.7k | |
| Gary J. Gaeth | 458 | 669 | 1137 | 47 | 2.7k | |
| Stephen M. Nowlis | 671 | 1083 | 2057 | 40 | 4.1k | |
| Nathan Novemsky | 388 | 678 | 817 | 22 | 2.1k | |
| George Wu | 1091 | 1439 | 351 | 37 | 2.9k | |
| Dilip Soman | 969 | 1201 | 1805 | 89 | 4.0k | |
| Margaret G. Meloy | 333 | 640 | 801 | 35 | 2.2k | |
| Gal Zauberman | 545 | 1189 | 880 | 76 | 3.1k | |
| Jack B. Soll | 717 | 1223 | 308 | 36 | 3.0k | |
| Klaus Wertenbroch | 870 | 1123 | 2509 | 43 | 5.1k |
All Works
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