Standout Papers
- Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)
- How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest (2020)
- Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising (2021)
- Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)
- Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions (2019)
- AI agency vs. human agency: understanding human–AI interactions on TikTok and their implications for user engagement (2022)
Immediate Impact
2 from Science/Nature 114 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
2024 Standout
Works of Chen Lou being referenced
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
2022 Standout
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
2018 Standout
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Chen Lou | 2766 | 1473 | 714 | 55 | 3.3k | |
| Sophie C. Boerman | 2426 | 1510 | 671 | 49 | 2.9k | |
| Peter Neijens | 2735 | 1966 | 859 | 96 | 4.1k | |
| Shupei Yuan | 2212 | 778 | 493 | 47 | 3.0k | |
| Joe Phua | 2135 | 979 | 395 | 46 | 2.7k | |
| Eva A. van Reijmersdal | 3487 | 2821 | 1253 | 81 | 4.8k | |
| Guda van Noort | 2310 | 1318 | 279 | 63 | 3.2k | |
| Michelle R. Nelson | 2108 | 1810 | 666 | 97 | 3.6k | |
| Esther Thorson | 2997 | 1643 | 986 | 127 | 5.2k | |
| Shelly Rodgers | 1804 | 956 | 251 | 62 | 2.6k | |
| Seounmi Youn | 2303 | 1457 | 221 | 45 | 3.4k |
All Works
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