Standout Papers
Immediate Impact
28 standout
Citing Papers
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Greenwashing, bank financial performance and the moderating role of gender diversity
2024 Standout
Works of Beatriz Casais being referenced
Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship
2023 Standout
Consumer reactions towards femvertising: a netnographic study
2021
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Beatriz Casais | 470 | 339 | 43 | 104 | 48 | 710 | |
| John D. Leckenby | 286 | 387 | 33 | 67 | 30 | 614 | |
| Flávio Tiago | 444 | 265 | 89 | 77 | 35 | 679 | |
| Dieter K. Tscheulin | 300 | 238 | 32 | 129 | 57 | 646 | |
| Atefeh Yazdanparast | 411 | 413 | 105 | 114 | 37 | 810 | |
| David Jiménez Castillo | 484 | 309 | 132 | 115 | 36 | 848 | |
| Michele Costabile | 474 | 452 | 47 | 232 | 34 | 740 | |
| Mohammadali Zolfagharian | 468 | 383 | 106 | 211 | 30 | 764 | |
| Vijay Viswanathan | 460 | 330 | 48 | 100 | 26 | 761 | |
| Wayne Binney | 262 | 290 | 61 | 75 | 41 | 691 | |
| Gordon E. Miracle | 271 | 456 | 101 | 112 | 22 | 728 |
All Works
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