Dave Chaffey

62 total papers · 4.2k total citations
15 papers, 754 citations indexed

About

Dave Chaffey is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Dave Chaffey has authored 15 papers receiving a total of 754 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Information Systems and Management. Recurrent topics in Dave Chaffey’s work include Marketing and Advertising Strategies (6 papers), Digital Marketing and Social Media (6 papers) and Technology Adoption and User Behaviour (3 papers). Dave Chaffey is often cited by papers focused on Marketing and Advertising Strategies (6 papers), Digital Marketing and Social Media (6 papers) and Technology Adoption and User Behaviour (3 papers). Dave Chaffey collaborates with scholars based in United States and United Kingdom. Dave Chaffey's co-authors include PR Smith, Gareth White and Andrew Greasley and has published in prestigious journals such as International Journal of Information Management, Journal of Marketing Management and Journal of Direct Data and Digital Marketing Practice.

Co-authorship network of co-authors of Dave Chaffey

This figure shows the co-authorship network connecting the top 25 collaborators of Dave Chaffey. A scholar is included among the top collaborators of Dave Chaffey based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Dave Chaffey. Dave Chaffey is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Dave Chaffey

15 papers receiving 591 citations

Fields of papers citing papers by Dave Chaffey

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Dave Chaffey. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dave Chaffey. The network helps show where Dave Chaffey may publish in the future.

Countries citing papers authored by Dave Chaffey

Since Specialization
Citations

This map shows the geographic impact of Dave Chaffey's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dave Chaffey with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dave Chaffey more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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