Zike Cao

598 total citations
9 papers, 382 citations indexed

About

Zike Cao is a scholar working on Sociology and Political Science, Marketing and Communication. According to data from OpenAlex, Zike Cao has authored 9 papers receiving a total of 382 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Sociology and Political Science, 3 papers in Marketing and 2 papers in Communication. Recurrent topics in Zike Cao's work include Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Consumer Market Behavior and Pricing (2 papers). Zike Cao is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Consumer Market Behavior and Pricing (2 papers). Zike Cao collaborates with scholars based in China, Hong Kong and Netherlands. Zike Cao's co-authors include Qiuzhen Wang, Qingguo Ma, Manlu Liu, Kai-Lung Hui, Xu Hong, Liangfei Qiu, Junhong Chu, Ki Ling Cheung, Zelong Yi and Genia Long and has published in prestigious journals such as MIS Quarterly, Information & Management and Information Systems Research.

In The Last Decade

Zike Cao

8 papers receiving 365 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Zike Cao China	7	138	125	74	67	62	9	382
Seung‐Eun Lee United States	11	217 1.6×	103 0.8×	98 1.3×	47 0.7×	45 0.7×	53	457
Mirjam Seckler Switzerland	5	143 1.0×	89 0.7×	90 1.2×	79 1.2×	56 0.9×	8	310
Marisa Siegel United States	8	175 1.3×	127 1.0×	96 1.3×	56 0.8×	124 2.0×	11	440
Younghwan Pan South Korea	10	118 0.9×	74 0.6×	80 1.1×	54 0.8×	100 1.6×	130	456
Mincheol Shin Netherlands	8	170 1.2×	101 0.8×	46 0.6×	106 1.6×	80 1.3×	17	386
Eunsoo Baek South Korea	13	231 1.7×	416 3.3×	94 1.3×	95 1.4×	79 1.3×	32	601
Poole United States	8	182 1.3×	117 0.9×	103 1.4×	71 1.1×	32 0.5×	66	478
Sheila Matson-Barkat France	5	174 1.3×	123 1.0×	66 0.9×	57 0.9×	194 3.1×	5	405
Ari Alamäki Finland	12	144 1.0×	96 0.8×	78 1.1×	20 0.3×	72 1.2×	36	420
Jamye Foster United States	9	159 1.2×	280 2.2×	90 1.2×	49 0.7×	76 1.2×	14	444

Countries citing papers authored by Zike Cao

Since Specialization

Citations

This map shows the geographic impact of Zike Cao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zike Cao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zike Cao more than expected).

Fields of papers citing papers by Zike Cao

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Zike Cao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zike Cao. The network helps show where Zike Cao may publish in the future.

Co-authorship network of co-authors of Zike Cao

This figure shows the co-authorship network connecting the top 25 collaborators of Zike Cao. A scholar is included among the top collaborators of Zike Cao based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Zike Cao. Zike Cao is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

9 of 9 papers shown

1.

Zou, Tengjian & Zike Cao. (2025). Momentum effects in crowdsourcing contest platforms. Information & Management. 62(7). 104206–104206.

2.

Cao, Zike, et al.. (2024). Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing. MIS Quarterly. 48(1). 375–392. 7 indexed citations

3.

Cao, Zike, et al.. (2023). Consequences of Information Feed Integration on User Engagement and Contribution: A Natural Experiment in an Online Knowledge-Sharing Community. Information Systems Research. 35(3). 1114–1136. 14 indexed citations

4.

Yi, Zelong, Zike Cao, & Ki Ling Cheung. (2022). Managing digital piracy under consumer valuation uncertainty: The roles of product demonstrations and antipiracy measures. Information & Management. 59(2). 103601–103601. 8 indexed citations

5.

Long, Genia, et al.. (2021). Research on the Mechanism of the Influence of E-WOM Dispersion on Consumers Return Intention. Journal of Physics Conference Series. 1944(1). 12023–12023. 3 indexed citations

6.

Cao, Zike, Junhong Chu, Kai-Lung Hui, & Xu Hong. (2021). The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform. Journal of Management Information Systems. 38(3). 855–888. 17 indexed citations

7.

Cao, Zike, Kai-Lung Hui, & Xu Hong. (2018). When Discounts Hurt Sales: The Case of Daily-Deal Markets. Information Systems Research. 29(3). 567–591. 46 indexed citations

8.

Cao, Zike, Kai-Lung Hui, & Xu Hong. (2018). An Economic Analysis of Peer Disclosure in Online Social Communities. Information Systems Research. 29(3). 546–566. 20 indexed citations

9.

Wang, Qiuzhen, et al.. (2014). An eye-tracking study of website complexity from cognitive load perspective. Decision Support Systems. 62. 1–10. 267 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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