Zike Cao

14 total papers · 582 total citations
9 papers, 339 citations indexed

About

Zike Cao is a scholar working on Sociology and Political Science, Marketing and Communication. According to data from OpenAlex, Zike Cao has authored 9 papers receiving a total of 339 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Sociology and Political Science, 3 papers in Marketing and 2 papers in Communication. Recurrent topics in Zike Cao’s work include Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Consumer Market Behavior and Pricing (2 papers). Zike Cao is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Consumer Market Behavior and Pricing (2 papers). Zike Cao collaborates with scholars based in China, Hong Kong and Netherlands. Zike Cao's co-authors include Qingguo Ma, Manlu Liu, Qiuzhen Wang, Xu Hong, Kai-Lung Hui, Junhong Chu, Liangfei Qiu, Zelong Yi, Ki Ling Cheung and Genia Long and has published in prestigious journals such as MIS Quarterly, Information Systems Research and Information & Management.

Co-authorship network of co-authors of Zike Cao

This figure shows the co-authorship network connecting the top 25 collaborators of Zike Cao. A scholar is included among the top collaborators of Zike Cao based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Zike Cao. Zike Cao is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Zike Cao

8 papers receiving 328 citations

Fields of papers citing papers by Zike Cao

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Zike Cao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zike Cao. The network helps show where Zike Cao may publish in the future.

Countries citing papers authored by Zike Cao

Since Specialization
Citations

This map shows the geographic impact of Zike Cao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zike Cao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zike Cao more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026