Marisa Siegel

773 citations
11 papers · 440 indexed · h-index 8
Topics
Digital Marketing and Social Media (6 papers)Gaze Tracking and Assistive Technology (5 papers)Technology Adoption and User Behaviour (3 papers)

In The Last Decade

Marisa Siegel

11 papers receiving 391 citations

Peers

Marisa Siegel
Comparison fields: 5 of 70
  • Sociology and Political Science 175
  • Marketing 127
  • Human-Computer Interaction 124
  • Information Systems and Management 96
  • Cognitive Neuroscience 57
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Zike Cao China
Mirjam Seckler Switzerland
Mincheol Shin Netherlands
Sungwon Chung United States
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Citations per year

Countries citing papers authored by Marisa Siegel

Since Specialization
Citations

This map shows the geographic impact of Marisa Siegel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marisa Siegel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marisa Siegel more than expected).

Fields of papers citing papers by Marisa Siegel

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marisa Siegel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marisa Siegel. The network helps show where Marisa Siegel may publish in the future.

Co-authorship network of co-authors of Marisa Siegel

This figure shows the co-authorship network connecting the top 25 collaborators of Marisa Siegel. A scholar is included among the top collaborators of Marisa Siegel based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marisa Siegel. Marisa Siegel is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

11 of 11 papers shown
#WorkIndexed citations
1 9
2 2
3 22
4 9
5 79
6 47
7 246
8 9
9
Tracking Users’ Viewing Pattern
3
10
Generation Y & Web Design: Usability through Eye Tracking
13
11
Appeal of Web Page Layout and Characteristics Based on Age: Usability Research through Eye Tracking at Fidelity Investments Inc.
1

About Marisa Siegel

Marisa Siegel is a scholar working on Human-Computer Interaction, Information Systems and Management and Experimental and Cognitive Psychology, having authored 11 papers that have together received 440 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (6 papers), Gaze Tracking and Assistive Technology (5 papers) and Technology Adoption and User Behaviour (3 papers). The work is most often cited by research in Human-Computer Interaction (124 citations), Marketing (127 citations) and Information Systems and Management (96 citations). Marisa Siegel has collaborated with scholars based in United States and United Kingdom. Frequent co-authors include Soussan Djamasbi, Tom Tullis, Jeanine Skorinko, Emily Sun, Man Ching Frankie Ng and Thomas S. Tullis. Their work appears in journals such as International Journal of Human-Computer Studies, International Journal of Electronic Commerce and AIS Transactions on Human-Computer Interaction.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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