Zhong Yao
- Sociology and Political Science top 5%
- Marketing top 2%
- Information Systems and Management top 1%
- Strategy and Management top 5%
- Management Information Systems top 5%
- Co-authors
- Yifan DouFutao ZhaoJing LuanHao LiuJiajia NieYingxue ZhaoXin SongKin Keung Lai
- Topics
- Digital Marketing and Social Media (15 papers)Supply Chain and Inventory Management (11 papers)Technology Adoption and User Behaviour (10 papers)
- Partner nations
- ChinaHong KongUnited States
In The Last Decade
Zhong Yao
59 papers receiving 1.2k citations
Peers
Comparison fields: 5 of 109
- Sociology and Political Science 509
- Marketing 362
- Information Systems and Management 331
- Strategy and Management 269
- Management Information Systems 220
Countries citing papers authored by Zhong Yao
This map shows the geographic impact of Zhong Yao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zhong Yao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zhong Yao more than expected).
Fields of papers citing papers by Zhong Yao
This network shows the impact of papers produced by Zhong Yao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zhong Yao. The network helps show where Zhong Yao may publish in the future.
Co-authorship network of co-authors of Zhong Yao
This figure shows the co-authorship network connecting the top 25 collaborators of Zhong Yao. A scholar is included among the top collaborators of Zhong Yao based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Zhong Yao. Zhong Yao is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 3 | |
| 3 | 1 | |
| 4 | 2 | |
| 5 | 40 | |
| 6 | 14 | |
| 7 | 6 | |
| 8 | 4 | |
| 9 | 34 | |
| 10 | 2 | |
| 11 | 19 | |
| 12 | 21 | |
| 13 | NETWORK EXTERNALITY ON RETAILER AND SUPPLIER PRICING STRATEGIES FOR COMPETITIVE PRODUCTS | 1 |
| 14 | 10 | |
| 15 | 11 | |
| 16 | The Empirical Research about the Impact of Seller Reputation on C2C Online Trading: The Case of Taobao. | 3 |
| 17 | Pricing and order decisions with customer returns in online retailing | 1 |
| 18 | Risk assessment of agricultural drought based on fuzzy theory: a case study of Yangquan City in Shanxi Province | 1 |
| 19 | Social Commerce: A New Electronic Commerce | 11 |
| 20 | USING REVENUE SHARING CONTRACT TO COORDINATE SUPPLY CHAIN WITH A RISK-AVERSE RETAILER | 0 |
About Zhong Yao
Zhong Yao is a scholar working on Marketing, Management Information Systems and Information Systems and Management, having authored 66 papers that have together received 1.2k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (15 papers), Supply Chain and Inventory Management (11 papers) and Technology Adoption and User Behaviour (10 papers). The work is most often cited by research in Information Systems and Management (331 citations), Marketing (362 citations) and Management Information Systems (220 citations). Zhong Yao has collaborated with scholars based in China, Hong Kong and United States. Frequent co-authors include Yifan Dou, Futao Zhao, Jing Luan, Hao Liu, Jiajia Nie, Yingxue Zhao, Jing Luan, Xin Song, Kin Keung Lai and Biao Xu. Their work appears in journals such as PLoS ONE, Computers in Human Behavior and IEEE Access.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.