Xiaoling Li

631 total citations
32 papers, 481 citations indexed

About

Xiaoling Li is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Xiaoling Li has authored 32 papers receiving a total of 481 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 10 papers in Marketing and 9 papers in Strategy and Management. Recurrent topics in Xiaoling Li's work include Digital Marketing and Social Media (10 papers), Consumer Market Behavior and Pricing (9 papers) and Technology Adoption and User Behaviour (6 papers). Xiaoling Li is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Market Behavior and Pricing (9 papers) and Technology Adoption and User Behaviour (6 papers). Xiaoling Li collaborates with scholars based in China, United States and Hong Kong. Xiaoling Li's co-authors include Yunhuai Zhang, Peng Xiao, Eric Fang, Robert W. Palmatier, Jianyu Yao, Huichao He, Nan Mao, Ming Zhou, Feila Liu and Minxue Huang and has published in prestigious journals such as Scientific Reports, Journal of Marketing Research and Sensors and Actuators B Chemical.

In The Last Decade

Xiaoling Li

29 papers receiving 457 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Xiaoling Li China 10 196 129 117 104 98 32 481
Chia‐Chin Chang Taiwan 18 557 2.8× 28 0.2× 89 0.8× 15 0.1× 73 0.7× 44 907
Thi Thanh Cao Vietnam 10 106 0.5× 123 1.0× 31 0.3× 24 0.2× 32 0.3× 15 405
Chia‐Lun Hsu Taiwan 10 77 0.4× 65 0.5× 105 0.9× 14 0.1× 26 0.3× 14 643
Hun Choi South Korea 12 178 0.9× 45 0.3× 161 1.4× 7 0.1× 26 0.3× 36 491
Fang Qin China 10 42 0.2× 298 2.3× 345 2.9× 19 0.2× 10 0.1× 21 645
Mariano García-Fernández Spain 12 71 0.4× 19 0.1× 24 0.2× 10 0.1× 66 0.7× 14 380
Fernando Tejerina Gaite Spain 18 121 0.6× 39 0.3× 23 0.2× 13 0.1× 26 0.3× 49 927
Linlin Zhu China 11 54 0.3× 119 0.9× 184 1.6× 6 0.1× 53 0.5× 19 458
Jingwen Li China 11 280 1.4× 48 0.4× 15 0.1× 65 0.6× 16 0.2× 18 499
Ankur Srivastava India 12 41 0.2× 230 1.8× 138 1.2× 16 0.2× 10 0.1× 40 401

Countries citing papers authored by Xiaoling Li

Since Specialization
Citations

This map shows the geographic impact of Xiaoling Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Xiaoling Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Xiaoling Li more than expected).

Fields of papers citing papers by Xiaoling Li

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Xiaoling Li. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Xiaoling Li. The network helps show where Xiaoling Li may publish in the future.

Co-authorship network of co-authors of Xiaoling Li

This figure shows the co-authorship network connecting the top 25 collaborators of Xiaoling Li. A scholar is included among the top collaborators of Xiaoling Li based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Xiaoling Li. Xiaoling Li is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Yang, Qiang, Qun Li, Ting Wang, et al.. (2025). Exercise training exerts beneficial effects on Alzheimer’s disease through multiple signaling pathways. Frontiers in Aging Neuroscience. 17. 1558078–1558078. 2 indexed citations
2.
Li, Xiaoling & Yu Song. (2025). A novel assessment framework for colored-water footprint inequality in China. Ecological Indicators. 173. 113350–113350. 1 indexed citations
3.
Zhang, Yan, Xiaolin Chen, Jie Li, et al.. (2025). Seminal plasma exosome derived miR-26-5p can regulate decidual macrophage polarization via PTEN / PI3K / AKT signaling pathway. Scientific Reports. 15(1). 9192–9192. 3 indexed citations
4.
5.
Li, Xiaoling, et al.. (2024). Social influence and the choice of product upgrades: evidence from virtual product adoption in online games. Internet Research. 35(1). 54–79. 1 indexed citations
6.
Fang, Eric, et al.. (2021). The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms. Information Systems Research. 32(4). 1412–1430. 11 indexed citations
7.
Shao, Bingjia, et al.. (2021). The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising. Journal of Advertising. 52(1). 115–132. 9 indexed citations
8.
Li, Xiaoling, et al.. (2021). The impact of social norms on rice farmers’ behavior of organic fertilizers application: mediating effect of value perception and moderating effect of education level. International Journal of Low-Carbon Technologies. 16(4). 1492–1503. 22 indexed citations
9.
Li, Xiaoling, et al.. (2019). Toward a social fitness perspective on contract design: Contract legitimacy and influence strategy. Industrial Marketing Management. 85. 254–268. 8 indexed citations
10.
Zeng, Zheng, Xiaoling Li, & Weihua Shao. (2018). Multi‐functional grid‐connected inverter: upgrading distributed generator with ancillary services. IET Renewable Power Generation. 12(7). 797–805. 24 indexed citations
11.
Lee, Ju-Yeon, et al.. (2018). The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues. Journal of Retailing. 94(3). 247–264. 54 indexed citations
12.
13.
Li, Xiaoling, et al.. (2017). Are Charitable Donations Really Good or Hypocritical? From a Perspective of Enterprise Violation. 19(4). 66–78. 2 indexed citations
14.
Li, Xiaoling, et al.. (2014). The Effectiveness of Two-Sided Users Activity for Sustainable competitiveness:Findings from B2B Electronic Market. Journal of the Association for Information Systems. 97. 1 indexed citations
15.
Li, Xiaoling, et al.. (2013). Incentive strategies in user community of online trading platform - bilateral market uncertainty perspective. International Journal of Networking and Virtual Organisations. 12(1). 14–14. 2 indexed citations
16.
Li, Xiaoling, Jianyu Yao, Feila Liu, et al.. (2013). Nickel/Copper nanoparticles modified TiO2 nanotubes for non-enzymatic glucose biosensors. Sensors and Actuators B Chemical. 181. 501–508. 176 indexed citations
17.
Li, Xiaoling, et al.. (2012). Channel Management Through Selective Announcement of Reward and Punishment Decisions. Journal of Business-to-Business Marketing. 19(2). 129–146. 3 indexed citations
18.
Wang, Feng, et al.. (2010). Why Do Moviegoers Go to the Theater? The Role of Prerelease Media Publicity and Online Word of Mouth in Driving Moviegoing Behavior. Journal of Interactive Advertising. 11(1). 50–62. 33 indexed citations
19.
Li, Xinjian, Minxue Huang, & Xiaoling Li. (2009). Consumer Information Search Behavior with Time Tolerance. 110. 1–4.
20.
Li, Xiaoling, et al.. (2009). Analysis of Enterprise Downsizing Management Mode Based on 5S Management. 4. 559–562. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026