Wing‐sun Liu

438 total citations
22 papers, 240 citations indexed

About

Wing‐sun Liu is a scholar working on Museology, Marketing and Gender Studies. According to data from OpenAlex, Wing‐sun Liu has authored 22 papers receiving a total of 240 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Museology, 9 papers in Marketing and 5 papers in Gender Studies. Recurrent topics in Wing‐sun Liu's work include Fashion and Cultural Textiles (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Media, Gender, and Advertising (4 papers). Wing‐sun Liu is often cited by papers focused on Fashion and Cultural Textiles (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Media, Gender, and Advertising (4 papers). Wing‐sun Liu collaborates with scholars based in Hong Kong, Canada and China. Wing‐sun Liu's co-authors include Osmud Rahman, Jiang Yan, Mei Mei Lau, Eric Ping Hung Li, Chester K.M. To, Benjamin C. M. Fung, Sharron J. Lennon, Gong Chen, Eric Li and Richard Elliott and has published in prestigious journals such as International Journal of Consumer Studies, Journal of Consumer Behaviour and Journal of Fashion Marketing and Management.

In The Last Decade

Wing‐sun Liu

21 papers receiving 204 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Wing‐sun Liu Hong Kong 8 142 63 47 44 29 22 240
Timothy de Waal Malefyt United States 9 85 0.6× 30 0.5× 73 1.6× 17 0.4× 49 1.7× 26 250
Helena M. de Klerk South Africa 10 177 1.2× 70 1.1× 56 1.2× 53 1.2× 11 0.4× 17 286
Ae-Ran Koh South Korea 12 271 1.9× 66 1.0× 53 1.1× 33 0.8× 9 0.3× 46 346
Sally K Francis United States 10 306 2.2× 89 1.4× 53 1.1× 44 1.0× 25 0.9× 23 402
Cornelia C Otnes United States 5 135 1.0× 15 0.2× 76 1.6× 27 0.6× 35 1.2× 12 209
Jeanne Heitmeyer United States 9 346 2.4× 85 1.3× 113 2.4× 63 1.4× 25 0.9× 19 462
George Rossolatos Germany 9 126 0.9× 17 0.3× 133 2.8× 38 0.9× 75 2.6× 64 286
Ui‐Jeen Yu United States 13 231 1.6× 26 0.4× 125 2.7× 17 0.4× 20 0.7× 26 343
Hyun‐Mee Joung United States 6 310 2.2× 81 1.3× 65 1.4× 21 0.5× 8 0.3× 7 391
Luisa M. Martinez Portugal 6 195 1.4× 15 0.2× 126 2.7× 42 1.0× 11 0.4× 15 295

Countries citing papers authored by Wing‐sun Liu

Since Specialization
Citations

This map shows the geographic impact of Wing‐sun Liu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wing‐sun Liu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wing‐sun Liu more than expected).

Fields of papers citing papers by Wing‐sun Liu

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Wing‐sun Liu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wing‐sun Liu. The network helps show where Wing‐sun Liu may publish in the future.

Co-authorship network of co-authors of Wing‐sun Liu

This figure shows the co-authorship network connecting the top 25 collaborators of Wing‐sun Liu. A scholar is included among the top collaborators of Wing‐sun Liu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wing‐sun Liu. Wing‐sun Liu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Liu, Wing‐sun, et al.. (2020). Double ‘in-process’ identity project: An ethno-semiotic study of the transformation of New Chinese young consumers in Shanghai. Fashion Style & Popular Culture. 10(3). 331–350. 1 indexed citations
2.
Li, Eric, et al.. (2020). Examination of Fashion Practicality and Sociality Among Acculturating Indonesian Domestic Workers in Hong Kong. 1 indexed citations
3.
Li, Eric Ping Hung, et al.. (2020). Introducing participatory action research to vocational fashion education: theories, practices, and implications. Journal of Vocational Education and Training. 74(3). 415–433. 7 indexed citations
4.
Li, Eric Ping Hung, et al.. (2018). Consuming counterfeit: A study of consumer moralism in China. International Journal of Consumer Studies. 42(3). 367–377. 15 indexed citations
5.
Liu, Wing‐sun, et al.. (2016). The Aesthetic Experience of Product Design: A Case Study of the Consumption of Earphones in Hong Kong. The Design Journal. 19(3). 429–449. 6 indexed citations
6.
Li, Eric, et al.. (2015). Democratization of Fashion: a Study of Co-Creation of Cultural Heritage. PolyU Institutional Research Archive (Hong Kong Polytechnic University). 796. 3 indexed citations
7.
Kim, Hye‐Shin, et al.. (2015). Influence of design, workmanship, and familiarity on perceptions of country-of-origin apparel brands: A study of consumers in the US, China and Japan. Journal of Global Fashion Marketing. 6(4). 265–277. 7 indexed citations
8.
Rahman, Osmud, Benjamin C. M. Fung, & Wing‐sun Liu. (2013). Using data mining to analyse fashion consumers’ preferences from a cross-national perspective. International Journal of Fashion Design Technology and Education. 7(1). 42–49. 3 indexed citations
9.
Rahman, Osmud, et al.. (2012). “Cosplay”: Imaginative Self and Performing Identity. Fashion Theory. 16(3). 317–341. 47 indexed citations
10.
Liu, Wing‐sun, et al.. (2011). Dump It Out - a Study on the Handbag. PolyU Institutional Research Archive (Hong Kong Polytechnic University).
11.
Rahman, Osmud, et al.. (2011). “Lolita”: Imaginative Self and Elusive Consumption. Fashion Theory. 15(1). 7–27. 13 indexed citations
12.
Liu, Wing‐sun, et al.. (2011). Consumption and religious community: a new interpretation and representation of religious moralism in consumption. PolyU Institutional Research Archive (Hong Kong Polytechnic University). 9. 65. 2 indexed citations
13.
Liu, Wing‐sun, et al.. (2011). Putting Assumed Emotion in Fashion Brand Literacy: Understanding Brand-Identity Relationship in the Interdependent Asian Context. Journal of Global Fashion Marketing. 2(3). 117–129. 8 indexed citations
14.
Rahman, Osmud, Jiang Yan, & Wing‐sun Liu. (2010). Evaluative Criteria of Denim Jeans: A Cross-national Study of Functional and Aesthetic Aspects. The Design Journal. 13(3). 291–311. 41 indexed citations
15.
Liu, Wing‐sun, et al.. (2010). Ouch! – a logotherapeutic discourse of butch and tattooed in China. Journal of Consumer Behaviour. 9(4). 293–302. 3 indexed citations
16.
Rahman, Osmud, Jiang Yan, & Wing‐sun Liu. (2009). Evaluative criteria for sleepwear: a study of privately consumed product in the People's Republic of China. International Journal of Fashion Design Technology and Education. 2(2-3). 81–90. 17 indexed citations
17.
Rahman, Osmud, et al.. (2008). A study of the pyjamas purchasing behaviour of Chinese consumers in Hangzhou, China. Journal of Fashion Marketing and Management. 12(2). 217–231. 26 indexed citations
18.
Lau, Mei Mei, et al.. (2006). The brand loyalty of sportswear in Hong Kong. Journal of textile and apparel technology and management. 5(1). 32 indexed citations
19.
Liu, Wing‐sun & Richard Elliott. (2002). Shopper=S Paradise-Hong Kong: Poststructuralism and Acculturation. ACR Asia-Pacific Advances. 2 indexed citations
20.
Chen, Gong, et al.. (1999). Investigation of Denim Wear Consumption in China. Research Journal of Textile and Apparel. 3(2). 60–64. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026