Vijay Victor

23 papers and 247 indexed citations i.

About

Vijay Victor is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Vijay Victor has authored 23 papers receiving a total of 247 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Information Systems and Management. Recurrent topics in Vijay Victor’s work include Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Vijay Victor is often cited by papers focused on Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Vijay Victor collaborates with scholars based in India, Malaysia and Hungary. Vijay Victor's co-authors include Robert Jeyakumar Nathan, Mária Fekete‐Farkas, Daniel Meyer, Janusz Grabara, Chin Lay Gan, Sebastian Kot, Judit Oláh, József Popp, Zoltán Lakner and Elizabeth A. Dominic and has published in prestigious journals such as PLoS ONE, Foods and International Journal of Consumer Studies.

In The Last Decade

Co-authorship network of co-authors of Vijay Victor i

Fields of papers citing papers by Vijay Victor

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Vijay Victor. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vijay Victor. The network helps show where Vijay Victor may publish in the future.

Countries citing papers authored by Vijay Victor

Since Specialization
Citations

This map shows the geographic impact of Vijay Victor's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vijay Victor with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vijay Victor more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025