Ty Henderson

452 total citations
7 papers, 332 citations indexed

About

Ty Henderson is a scholar working on Marketing, Economics and Econometrics and General Decision Sciences. According to data from OpenAlex, Ty Henderson has authored 7 papers receiving a total of 332 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 6 papers in Economics and Econometrics and 3 papers in General Decision Sciences. Recurrent topics in Ty Henderson's work include Economic and Environmental Valuation (6 papers), Consumer Market Behavior and Pricing (6 papers) and Decision-Making and Behavioral Economics (3 papers). Ty Henderson is often cited by papers focused on Economic and Environmental Valuation (6 papers), Consumer Market Behavior and Pricing (6 papers) and Decision-Making and Behavioral Economics (3 papers). Ty Henderson collaborates with scholars based in United States, Canada and Germany. Ty Henderson's co-authors include Neeraj Arora, Anocha Aribarg, Stephan Seiler, Xin Wang, Elisabeth Honka, Rajeev Kohli, David J. Curry, Kamel Jedidi, Thomas Otter and Greg M. Allenby and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Marketing Science.

In The Last Decade

Ty Henderson

7 papers receiving 310 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ty Henderson United States	5	262	112	88	75	56	7	332
Julian Hoseason	3	238 0.9×	45 0.4×	68 0.8×	87 1.2×	60 1.1×	4	334
Bridget Satinover Nichols United States	10	235 0.9×	105 0.9×	105 1.2×	57 0.8×	32 0.6×	23	358
John M. McGinnis United States	6	350 1.3×	36 0.3×	89 1.0×	66 0.9×	67 1.2×	10	440
Samart Powpaka Hong Kong	9	154 0.6×	76 0.7×	151 1.7×	158 2.1×	19 0.3×	18	354
Chandana Sanyal United Kingdom	7	193 0.7×	162 1.4×	45 0.5×	78 1.0×	34 0.6×	14	351
Smirti Kutaula United Kingdom	9	103 0.4×	80 0.7×	84 1.0×	98 1.3×	18 0.3×	14	280
Alvina Gillani United Kingdom	9	104 0.4×	81 0.7×	85 1.0×	98 1.3×	18 0.3×	14	283
Karen Stilley United States	6	322 1.2×	22 0.2×	67 0.8×	70 0.9×	48 0.9×	8	376
Drew Franklin New Zealand	7	149 0.6×	45 0.4×	164 1.9×	104 1.4×	25 0.4×	12	296
Angela Chao China	7	164 0.6×	44 0.4×	90 1.0×	28 0.4×	81 1.4×	14	311

Countries citing papers authored by Ty Henderson

Since Specialization

Citations

This map shows the geographic impact of Ty Henderson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ty Henderson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ty Henderson more than expected).

Fields of papers citing papers by Ty Henderson

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ty Henderson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ty Henderson. The network helps show where Ty Henderson may publish in the future.

Co-authorship network of co-authors of Ty Henderson

This figure shows the co-authorship network connecting the top 25 collaborators of Ty Henderson. A scholar is included among the top collaborators of Ty Henderson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ty Henderson. Ty Henderson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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7 of 7 papers shown

1.

Aribarg, Anocha, Thomas Otter, Greg M. Allenby, et al.. (2017). Advancing Non-compensatory Choice Models in Marketing. RePEc: Research Papers in Economics. 5(1-2). 82–92. 13 indexed citations

2.

Henderson, Ty, et al.. (2016). Efficient Design and Analysis for a Selective Choice Process. Journal of Marketing Research. 54(3). 430–446. 2 indexed citations

3.

Aribarg, Anocha, et al.. (2014). Private Label Imitation of a National Brand: Implications for Consumer Choice and Law. Journal of Marketing Research. 51(6). 657–675. 46 indexed citations

4.

Arora, Neeraj, et al.. (2011). Noncompensatory Dyadic Choices. Marketing Science. 30(6). 1028–1047. 9 indexed citations

5.

Henderson, Ty & Neeraj Arora. (2010). Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs. Journal of Marketing. 74(6). 41–60. 76 indexed citations

6.

Henderson, Ty & Neeraj Arora. (2010). Doing Well While Doing Good. Linking A Social Cause To Product Promotions: Why It Works And How To Make It More Effective. RePEc: Research Papers in Economics. 2(1). 8–15. 2 indexed citations

7.

Arora, Neeraj & Ty Henderson. (2007). Embedded Premium Promotion: Why It Works and How to Make It More Effective. Marketing Science. 26(4). 514–531. 184 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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