Tanniru R. Rao

About

Tanniru R. Rao is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Tanniru R. Rao has authored 13 papers receiving a total of 387 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 2 papers in Strategy and Management and 2 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Tanniru R. Rao’s work include Consumer Behavior in Brand Consumption and Identification (3 papers), Consumer Market Behavior and Pricing (3 papers) and Customer Service Quality and Loyalty (2 papers). Tanniru R. Rao is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Consumer Market Behavior and Pricing (3 papers) and Customer Service Quality and Loyalty (2 papers). Tanniru R. Rao collaborates with scholars based in United States. Tanniru R. Rao's co-authors include G. Mohan Naidu, Anees A. Sheikh, David A. Aaker, Vinay Prasad, V. Kanti Prasad, D. E. Ullrey, P. A. Whetter, Charles C. Schwartz, J.R. Brunner and L. Winston Ring and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

Co-authorship network of co-authors of Tanniru R. Rao i

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Fields of papers citing papers by Tanniru R. Rao

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Tanniru R. Rao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tanniru R. Rao. The network helps show where Tanniru R. Rao may publish in the future.

Countries citing papers authored by Tanniru R. Rao

Since Specialization

Citations

This map shows the geographic impact of Tanniru R. Rao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tanniru R. Rao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tanniru R. Rao more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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