Seongtae Hong

774 total citations · 1 hit paper
13 papers, 604 citations indexed

About

Seongtae Hong is a scholar working on Information Systems, Marketing and Information Systems and Management. According to data from OpenAlex, Seongtae Hong has authored 13 papers receiving a total of 604 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Information Systems, 4 papers in Marketing and 4 papers in Information Systems and Management. Recurrent topics in Seongtae Hong's work include Technology Adoption and User Behaviour (4 papers), Technology and Data Analysis (3 papers) and Consumer Perception and Purchasing Behavior (3 papers). Seongtae Hong is often cited by papers focused on Technology Adoption and User Behaviour (4 papers), Technology and Data Analysis (3 papers) and Consumer Perception and Purchasing Behavior (3 papers). Seongtae Hong collaborates with scholars based in South Korea. Seongtae Hong's co-authors include Myung Soo Kang, Il Im, Wonjun Lee and Han-Suk Lee and has published in prestigious journals such as Information & Management, Journal of Global Information Management and Journal of Distribution Science.

In The Last Decade

Seongtae Hong

5 papers receiving 540 citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

An international comparison of technology adoption

2010 572 citations Il Im, Seongtae Hong et al. Information & Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Seongtae Hong South Korea	4	449	307	115	99	75	13	604
Enas Al‐Lozi Jordan	10	379 0.8×	324 1.1×	110 1.0×	96 1.0×	100 1.3×	18	626
Mohammed-Issa Riad Mousa Jaradat Jordan	9	533 1.2×	363 1.2×	182 1.6×	84 0.8×	94 1.3×	13	750
Muhammad Sharif Abbasi Pakistan	8	377 0.8×	241 0.8×	81 0.7×	81 0.8×	61 0.8×	15	565
Pruthikrai Mahatanankoon United States	10	287 0.6×	324 1.1×	110 1.0×	86 0.9×	71 0.9×	34	542
Nena Lim Australia	10	435 1.0×	361 1.2×	218 1.9×	195 2.0×	86 1.1×	20	759
Nor Zairah Ab. Rahim Malaysia	9	279 0.6×	244 0.8×	63 0.5×	76 0.8×	81 1.1×	48	552
Jijie Wang United States	4	375 0.8×	230 0.7×	69 0.6×	97 1.0×	57 0.8×	6	615
Mohammad Hamdi Al Khasawneh Jordan	13	205 0.5×	257 0.8×	134 1.2×	65 0.7×	38 0.5×	52	450
Aykut Hamit Turan Türkiye	11	235 0.5×	255 0.8×	102 0.9×	59 0.6×	84 1.1×	56	558
Christie L. Comunale United States	8	417 0.9×	351 1.1×	203 1.8×	114 1.2×	28 0.4×	11	654

Countries citing papers authored by Seongtae Hong

Since Specialization

Citations

This map shows the geographic impact of Seongtae Hong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Seongtae Hong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Seongtae Hong more than expected).

Fields of papers citing papers by Seongtae Hong

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Seongtae Hong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Seongtae Hong. The network helps show where Seongtae Hong may publish in the future.

Co-authorship network of co-authors of Seongtae Hong

This figure shows the co-authorship network connecting the top 25 collaborators of Seongtae Hong. A scholar is included among the top collaborators of Seongtae Hong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Seongtae Hong. Seongtae Hong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

13 of 13 papers shown

Hong, Seongtae, et al.. (2021). A Study on the Marketing Performance of Self-character Identification and Relation Internalization in MMOPRPGs. Journal of Korea Game Society. 21(2). 111–121. 2 indexed citations

Hong, Seongtae, et al.. (2020). Extracting Customer Dissatisfaction Narratives from Duty-free Shoppers’ Online Reviews: Focused on Content Analysis by Cultures and Channels. 18(5). 107–123.

Hong, Seongtae, et al.. (2018). Bitcoin Distribution in the Age of Digital Transformation: Dual-path Approach. Journal of Distribution Science. 16(12). 47–56. 16 indexed citations

Kang, Myung Soo, Il Im, & Seongtae Hong. (2017). Testing Robustness of UTAUT Model. Journal of Global Information Management. 25(3). 81–97. 4 indexed citations

Lee, Han-Suk & Seongtae Hong. (2016). Perceived Customer Value and Repurchase Intention in Overseas Online Shopping Purchase: The Role of Switching Cost from Transaction Cost - Aviation Logistics Industry -. 14(3). 61–82. 1 indexed citations

Hong, Seongtae, et al.. (2012). A Study on Factors Influencing Perceived Overall Quality and Performance in Financial Services. ASIA MARKETING JOURNAL. 13(4). 191–212. 1 indexed citations

Lee, Han-Suk, et al.. (2012). Effect of Consumer Characteristics on Benefit Sought and Importance of Attribute when New Product Introduction in Emerging Markets – Focused on Chinese Consumers -. 16(4). 179–179.

Kang, Myung Soo, Il Im, & Seongtae Hong. (2011). The meaning and measurements of the UTAUT model: An invariance analysis. International Conference on Information Systems. 2070–2086. 3 indexed citations

Im, Il, Seongtae Hong, & Myung Soo Kang. (2010). An international comparison of technology adoption. Information & Management. 48(1). 1–8. 572 indexed citations breakdown →

10.

Hong, Seongtae, et al.. (2008). A Study on Factors Influencing Consumers’ Intentionto Adopt Intelligent Home Robot Services- Applying Technology Acceptance Model andDiffusion of Innovation Model. ASIA MARKETING JOURNAL. 9(4). 271–303. 1 indexed citations

11.

Hong, Seongtae. (2008). A Review of Marketing Productivity and Related Research Trend. Productivity Review. 22(3). 5–32. 1 indexed citations

12.

Hong, Seongtae, et al.. (2004). The Internet Using Pattern of the Middle-aged in Accordance with Life-Style : for Activating Internet Usage of the Old-aged Group for the Future. Korean Journal of Gerontological Social Welfare. 215–237. 2 indexed citations

13.

Hong, Seongtae, et al.. (2004). An Analysis of the Preference Characteristics of Wireless Internet Service by Segment Groups. 14(3). 483–493. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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