Serkan Aydın
Impact in
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- Customer Service Quality and Loyalty
- Marketing top 1%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Behavior and Marketing Influence
- Customer churn and segmentation
Papers in
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- Consumer Retail Behavior Studies 4
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- Customer Service Quality and Loyalty 8
- Co-authors
- Gökhan Özer (10 shared papers)Ayşe Tansel Çetin (3 shared papers)Nihal Bektaş (1 shared paper)Mehmet Salim Öncel (1 shared paper)Selcen Öztürkcan (2 shared papers)Mahmut Gök (1 shared paper)Halim Kazan (2 shared papers)Erol Güler (1 shared paper)
- Journals
- European Journal of Marketing (1 paper)Separation Science and Technology (1 paper)Marketing Intelligence & Planning (2 papers)Academy of Marketing Studies journal (1 paper)Journal of Targeting Measurement and Analysis for Marketing (1 paper)
In The Last Decade
Serkan Aydın
20 papers receiving 887 citations
Serkan Aydın's Hit Papers
Peers
Comparison fields: 5 of 81
- Organizational Behavior and Human Resource Management 809
- Marketing 695
- Information Systems and Management 349
- Strategy and Management 149
- Sociology and Political Science 359
Countries citing papers authored by Serkan Aydın
This map shows the geographic impact of Serkan Aydın's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Serkan Aydın with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Serkan Aydın more than expected).
Fields of papers citing papers by Serkan Aydın
This network shows the impact of papers produced by Serkan Aydın. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Serkan Aydın. The network helps show where Serkan Aydın may publish in the future.
Co-authors
The 9 scholars most cited alongside Serkan Aydın, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market Hit paper breakdown → | 2005 | 601 |
| 2 | 2005 | 246 | |
| 3 | 2005 | 78 | |
| 4 | 2006 | 60 | |
| 5 | 2011 | 21 | |
| 6 | THE RELATIONSHIP BETWEEN MARKETING AND PRODUCT DEVELOPMENT PROCESS AND THEIR EFFECTS ON FIRM PERFORMANCE | 2007 | 20 |
| 7 | 2009 | 10 | |
| 8 | Effects of service quality on customer satisfaction and customer loyalty : Marmara University Hospital | 2009 | 10 |
| 9 | [Evaluation of bone mineral density, osteoporosis prevalence and regional risk factors in Turkish women living in Kastamonu: KASTÜRKOS study]. | 2012 | 7 |
| 10 | 2020 | 5 | |
| 11 | 2009 | 5 | |
| 12 | THE MEASUREMENT OF SWITCHING COSTS AS A PERCEPTION OF CUSTOMERS IN THE TURKISH CREDIT CARD MARKET | 2010 | 3 |
| 13 | 2004 | 3 | |
| 14 | GSM SEKTÖRÜNDE MÜŞTERİ SADAKATİ, MEMNUNİYETİ, DEĞİŞTİRME MALİYETİ ve GÜVEN ARASINDAKİ İLİŞKİ | 2010 | 2 |
| 15 | THE MEASUREMENT OF SWITCHING COSTS AS A PERCEPTION OF CUSTOMERS IN THE TURKISH CREDIT CARD MARKET | 2010 | 2 |
| 16 | 2022 | 2 | |
| 17 | 2019 | 1 | |
| 18 | 2009 | 1 | |
| 19 | Spor Okuluna Giden ve Spor Okuluna Gitmeyip Yalnızca Okul Takımlarında Oynayan Adelosanların Takım Birlikteliğinin İncelenmesi (Tekirdağ İli Örneği) | 2019 | 1 |
| 20 | Transformation of Turkish Vocational and Technical Education | 2013 | 1 |
About Serkan Aydın
Serkan Aydın is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Information Systems and Management and Physical Therapy, Sports Therapy and Rehabilitation, having authored 24 papers that have together received 1.1k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (8 papers), Consumer Retail Behavior Studies (4 papers), Technology Adoption and User Behaviour (4 papers), Sports and Physical Education Research (3 papers), Digital Marketing and Social Media (3 papers), Sports Performance and Training (3 papers), Patient Satisfaction in Healthcare (2 papers) and Cardiovascular and exercise physiology (2 papers). The work is most often cited by research in Organizational Behavior and Human Resource Management (809 citations), Marketing (695 citations), Information Systems and Management (349 citations), Strategy and Management (149 citations) and Sociology and Political Science (359 citations). Serkan Aydın has collaborated with scholars based in Türkiye, France and Sweden. Frequent co-authors include Gökhan Özer, Ayşe Tansel Çetin, Nihal Bektaş, Mehmet Salim Öncel, Selcen Öztürkcan, Mahmut Gök, Halim Kazan, Erol Güler and Ahmet Aslan. Their work appears in journals such as European Journal of Marketing, Separation Science and Technology, Marketing Intelligence & Planning, Academy of Marketing Studies journal and Journal of Targeting Measurement and Analysis for Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.