Sérgio Moro

4.7k total citations · 1 hit paper
113 papers, 3.2k citations indexed

About

Sérgio Moro is a scholar working on Sociology and Political Science, Marketing and Information Systems. According to data from OpenAlex, Sérgio Moro has authored 113 papers receiving a total of 3.2k indexed citations (citations by other indexed papers that have themselves been cited), including 57 papers in Sociology and Political Science, 36 papers in Marketing and 19 papers in Information Systems. Recurrent topics in Sérgio Moro's work include Digital Marketing and Social Media (44 papers), Diverse Aspects of Tourism Research (20 papers) and Customer Service Quality and Loyalty (17 papers). Sérgio Moro is often cited by papers focused on Digital Marketing and Social Media (44 papers), Diverse Aspects of Tourism Research (20 papers) and Customer Service Quality and Loyalty (17 papers). Sérgio Moro collaborates with scholars based in Portugal, Iran and Australia. Sérgio Moro's co-authors include Paulo Rita, Paulo Cortez, Ricardo F. Ramos, Raul Laureano, Seyed Mohammad Jafar Jalali, Tiago Oliveira, João Guerreiro, Catarina Ferreira da Silva, Guilherme D. Pires and Rúben Pereira and has published in prestigious journals such as Journal of Business Research, Tourism Management and Expert Systems with Applications.

In The Last Decade

Sérgio Moro

106 papers receiving 3.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

A data-driven approach to predict the success of bank telemarketing

2014 483 citations Sérgio Moro, Paulo Cortez et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sérgio Moro Portugal	30	1.3k	905	886	431	386	113	3.2k
Ramakrishnan Raman India	25	1.4k 1.1×	569 0.6×	757 0.9×	451 1.0×	788 2.0×	228	3.9k
José Ramón Saura Spain	35	1.6k 1.3×	559 0.6×	757 0.9×	434 1.0×	641 1.7×	86	3.5k
G. Alan Wang United States	29	1.7k 1.3×	958 1.1×	1.0k 1.1×	777 1.8×	665 1.7×	102	4.2k
J. Christopher Westland United States	20	762 0.6×	700 0.8×	528 0.6×	406 0.9×	437 1.1×	88	3.1k
Hannes Werthner Austria	25	1.5k 1.2×	446 0.5×	720 0.8×	586 1.4×	428 1.1×	102	2.7k
Pradip Kumar Bala India	24	896 0.7×	425 0.5×	716 0.8×	221 0.5×	605 1.6×	86	2.0k
Elvira Ismagilova United Kingdom	15	1.9k 1.5×	418 0.5×	1.1k 1.2×	544 1.3×	1.0k 2.6×	23	3.8k
Ohbyung Kwon South Korea	28	1.4k 1.1×	805 0.9×	626 0.7×	473 1.1×	1.2k 3.1×	141	3.8k
Kawaljeet Kaur Kapoor United Kingdom	23	1.3k 1.0×	318 0.4×	591 0.7×	304 0.7×	782 2.0×	39	2.9k
Qing Cao United States	23	820 0.6×	648 0.7×	393 0.4×	294 0.7×	344 0.9×	60	2.6k

Countries citing papers authored by Sérgio Moro

Since Specialization

Citations

This map shows the geographic impact of Sérgio Moro's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sérgio Moro with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sérgio Moro more than expected).

Fields of papers citing papers by Sérgio Moro

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sérgio Moro. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sérgio Moro. The network helps show where Sérgio Moro may publish in the future.

Co-authorship network of co-authors of Sérgio Moro

This figure shows the co-authorship network connecting the top 25 collaborators of Sérgio Moro. A scholar is included among the top collaborators of Sérgio Moro based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sérgio Moro. Sérgio Moro is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Duarte, Margarida, Catarina Ferreira da Silva, & Sérgio Moro. (2025). Machine learning models to predict the COVID-19 reproduction rate: combining non-pharmaceutical interventions with sociodemographic and cultural characteristics. Informatics for Health and Social Care. 50(2). 81–99.

Batista, Fernando, Ricardo Ribeiro, Sérgio Moro, et al.. (2024). A comprehensive review on automatic hate speech detection in the age of the transformer. Social Network Analysis and Mining. 14(1). 1 indexed citations

Rita, Paulo, et al.. (2024). Exploring the intersections of Tourism and Hospitality: A review and research agenda. Tourism & Management Studies. 20(4). 27–45. 4 indexed citations

Batista, Fernando, Ricardo Ribeiro, Sérgio Moro, et al.. (2024). Leveraging Transfer Learning for Hate Speech Detection in Portuguese Social Media Posts. IEEE Access. 12. 101374–101389. 5 indexed citations

Moro, Sérgio, Fernando Batista, Ricardo Ribeiro, et al.. (2024). Analyzing hate speech dynamics on Twitter/X: Insights from conversational data and the impact of user interaction patterns. Heliyon. 10(11). e32246–e32246. 1 indexed citations

Pereira, Rúben, et al.. (2023). Intelligent Process Automation and Business Continuity: Areas for Future Research. Information. 14(2). 122–122. 12 indexed citations

Strazzullo, Serena, Sérgio Moro, & Livio Cricelli. (2023). Unveiling the relationship between sustainable development and Industry 4.0: A text mining literature analysis. Sustainable Development. 31(4). 2851–2862. 17 indexed citations

Gleiser, Marcelo & Sérgio Moro. (2023). Implementation of an IoT-Based Water Quality Monitoring System for Aquaculture. International Journal of Research Publication and Reviews. 4(5). 1449–1452. 5 indexed citations

Sousa, Ana, et al.. (2023). Monitoring Sensors for Urban Air Quality: The Case of the Municipality of Lisbon. Sensors. 23(18). 7702–7702. 8 indexed citations

10.

Ramos, Ricardo F., Paulo Rita, & Sérgio Moro. (2023). Are social media and mobile applications threatening retail websites. International Journal of Internet Marketing and Advertising. 18(1). 58–58. 4 indexed citations

11.

Moro, Sérgio, et al.. (2022). On the economic impacts of COVID‐19: A text mining literature analysis. Review of Development Economics. 27(1). 375–394. 4 indexed citations

12.

Duarte, Margarida, Sérgio Moro, & Catarina Ferreira da Silva. (2022). Does cultural background influence the dissemination and severity of the COVID-19 pandemic?. Heliyon. 8(2). e08907–e08907. 7 indexed citations

13.

Rita, Paulo, et al.. (2022). The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector. Journal of Air Transport Management. 104. 102277–102277. 19 indexed citations

14.

Moro, Sérgio, et al.. (2021). Aplicação das Redes Neuronais Artificias para classificação das operações de perfuração: O caso de poços deepwater de Exploração e Produção. RISTI - Revista Ibérica de Sistemas e Tecnologias de Informação. 5–20. 2 indexed citations

15.

Moro, Sérgio, et al.. (2020). A data-driven approach to measure restaurant performance by combining online reviews with historical sales data. International Journal of Hospitality Management. 94. 102830–102830. 30 indexed citations

16.

Moro, Sérgio & Paulo Rita. (2019). Identification of common city characteristics influencing room occupancy. International Journal of Tourism Cities. 5(3). 482–490. 3 indexed citations

17.

Laureano, Raul, et al.. (2019). Unveiling Research Trends for Organizational Reputation in the Nonprofit Sector. VOLUNTAS International Journal of Voluntary and Nonprofit Organizations. 31(1). 56–70. 27 indexed citations

18.

Alturas, Bráulio, et al.. (2017). Business intelligence num organismo público - avaliação de um data mart financeiro. Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT). 2274–2279.

19.

Guerreiro, João & Sérgio Moro. (2017). Are Yelp's tips helpful in building influential consumers?. Tourism Management Perspectives. 24. 151–154. 24 indexed citations

20.

Moro, Sérgio, Raul Laureano, & Paulo Cortez. (2012). Enhancing bank direct marketing through data mining. RepositóriUM (Universidade do Minho). 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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