Sérgio Moro
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification 16
- Customer churn and segmentation 13
- Consumer Market Behavior and Pricing 8
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- Technology Adoption and User Behaviour 11
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- Customer Service Quality and Loyalty 17
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- Big Data and Business Intelligence 8
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- Digital Marketing and Social Media 44
- Diverse Aspects of Tourism Research 20
Sérgio Moro
106 papers receiving 3.0k citations
Hit Papers
Peers
Comparison fields: 5 of 153
- Marketing 886
- Information Systems and Management 386
- Tourism, Leisure and Hospitality Management 63
- Organizational Behavior and Human Resource Management 375
- Management Information Systems 319
Countries citing papers authored by Sérgio Moro
This map shows the geographic impact of Sérgio Moro's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sérgio Moro with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sérgio Moro more than expected).
Fields of papers citing papers by Sérgio Moro
This network shows the impact of papers produced by Sérgio Moro. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sérgio Moro. The network helps show where Sérgio Moro may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Sérgio Moro, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2024 | 4 | |
| 3 | 2024 | 1 | |
| 4 | 2024 | 1 | |
| 5 | 2024 | 5 | |
| 6 | 2023 | 12 | |
| 7 | 2023 | 17 | |
| 8 | 2023 | 8 | |
| 9 | 2023 | 4 | |
| 10 | 2023 | 5 | |
| 11 | 2022 | 4 | |
| 12 | 2022 | 7 | |
| 13 | 2021 | 2 | |
| 14 | Information theory based feature selection for customer classification | 2021 | 0 |
| 15 | 2020 | 30 | |
| 16 | 2019 | 27 | |
| 17 | 2019 | 3 | |
| 18 | Business intelligence num organismo público - avaliação de um data mart financeiro | 2017 | 0 |
| 19 | Enhancing bank direct marketing through data mining | 2012 | 6 |
| 20 | Using data mining for bank direct marketing: an application of the CRISP-DM methodology | 2011 | 127 |
About Sérgio Moro
Sérgio Moro is a scholar working on Tourism, Leisure and Hospitality Management, Marketing, Information Systems and Management, Organizational Behavior and Human Resource Management and Sociology and Political Science, having authored 113 papers that have together received 3.2k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (44 papers), Diverse Aspects of Tourism Research (20 papers), Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (16 papers), Customer churn and segmentation (13 papers), Technology Adoption and User Behaviour (11 papers), Big Data and Business Intelligence (8 papers) and Consumer Market Behavior and Pricing (8 papers). The work is most often cited by research in Marketing (886 citations), Information Systems and Management (386 citations), Tourism, Leisure and Hospitality Management (63 citations), Organizational Behavior and Human Resource Management (375 citations) and Management Information Systems (319 citations). Sérgio Moro has collaborated with scholars based in Portugal, Iran and Australia. Frequent co-authors include Paulo Rita, Paulo Cortez, Ricardo F. Ramos, Raul Laureano, Seyed Mohammad Jafar Jalali, Tiago Oliveira, João Guerreiro, Catarina Ferreira da Silva, Guilherme D. Pires and Rúben Pereira. Their work appears in journals such as Journal of Hospitality and Tourism Technology, Neural Computing and Applications, Sustainability, Journal of Business Research and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.