Sabitha Sudarshan
Impact in
- Marketing top 10%
- Consumer Behavior in Brand Consumption and Identification
- Human-Computer Interaction top 10%
Papers in
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- Media Influence and Health 5
- Discourse Analysis in Language Studies 1
-
- Digital Marketing and Social Media 2
- Climate Change Communication and Perception 2
- Co-authors
- Jung Ah Lee (4 shared papers)Matthew S. Eastin (1 shared paper)Laura F. Bright (1 shared paper)Jeeyun Oh (5 shared papers)Na Yu (3 shared papers)Hyunjin Kang (1 shared paper)Pratik Shah (1 shared paper)Dhiraj Murthy (1 shared paper)
- Journals
- Behaviour and Information Technology (1 paper)International Journal of Advertising (1 paper)Health Communication (1 paper)Environmental Communication (1 paper)Big Data & Society (1 paper)
- Partner nations
- United StatesSouth KoreaIndia
In The Last Decade
Sabitha Sudarshan
10 papers receiving 296 citations
Sabitha Sudarshan's Hit Papers
Peers
Comparison fields: 5 of 67
- Marketing 88
- Human-Computer Interaction 35
- Literature and Literary Theory 67
- Information Systems and Management 42
- Periodontics 25
Countries citing papers authored by Sabitha Sudarshan
This map shows the geographic impact of Sabitha Sudarshan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sabitha Sudarshan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sabitha Sudarshan more than expected).
Fields of papers citing papers by Sabitha Sudarshan
This network shows the impact of papers produced by Sabitha Sudarshan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sabitha Sudarshan. The network helps show where Sabitha Sudarshan may publish in the future.
Co-authors
The 10 scholars most cited alongside Sabitha Sudarshan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism Hit paper breakdown → | 2021 | 176 |
| 2 | 2020 | 47 | |
| 3 | 2014 | 41 | |
| 4 | 2021 | 14 | |
| 5 | 2019 | 13 | |
| 6 | 2021 | 9 | |
| 7 | 2020 | 5 | |
| 8 | 2008 | 5 | |
| 9 | 2021 | 5 | |
| 10 | 2014 | 1 |
About Sabitha Sudarshan
Sabitha Sudarshan is a scholar working on Literature and Literary Theory, Sociology and Political Science, Applied Psychology, Marketing and General Health Professions, having authored 10 papers that have together received 316 indexed citations. Recurring topics across this work include Media Influence and Health (5 papers), Behavioral Health and Interventions (4 papers), Digital Marketing and Social Media (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers), Climate Change Communication and Perception (2 papers), Cell Adhesion Molecules Research (1 paper), Linguistic Variation and Morphology (1 paper) and Discourse Analysis in Language Studies (1 paper). The work is most often cited by research in Marketing (88 citations), Human-Computer Interaction (35 citations), Literature and Literary Theory (67 citations), Information Systems and Management (42 citations) and Periodontics (25 citations). Sabitha Sudarshan has collaborated with scholars based in United States, South Korea and India. Frequent co-authors include Jung Ah Lee, Matthew S. Eastin, Laura F. Bright, Jeeyun Oh, Na Yu, Hyunjin Kang, Pratik Shah, Dhiraj Murthy, Jung‐Ah Lee and Amelia Acker. Their work appears in journals such as Behaviour and Information Technology, International Journal of Advertising, Health Communication, Environmental Communication and Big Data & Society.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.