Ritu Mehta

581 total citations
30 papers, 407 citations indexed

About

Ritu Mehta is a scholar working on Marketing, Gender Studies and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Ritu Mehta has authored 30 papers receiving a total of 407 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 7 papers in Gender Studies and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Ritu Mehta's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (5 papers). Ritu Mehta is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (5 papers). Ritu Mehta collaborates with scholars based in India, Canada and United States. Ritu Mehta's co-authors include Sanjeev Swami, Narendra Sharma, Terry Donovan, Andréa G. Ferreira Zandoná, Sanjeet Singh, Ashwani Kumar, Rashmi Chaudhary, Ashok Shukla, Jyoti Prasad Saikia and Rahul Mangal and has published in prestigious journals such as SHILAP Revista de lepidopterología, Appetite and Journal of Retailing and Consumer Services.

In The Last Decade

Ritu Mehta

27 papers receiving 380 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Ritu Mehta India 11 249 107 107 43 40 30 407
Carmen Rodríguez Santos Spain 9 288 1.2× 217 2.0× 101 0.9× 60 1.4× 34 0.8× 28 451
Mikael Andéhn Sweden 11 205 0.8× 192 1.8× 72 0.7× 43 1.0× 27 0.7× 21 396
Richard Ladwein France 10 252 1.0× 115 1.1× 81 0.8× 47 1.1× 32 0.8× 27 352
Priscilla Chan United Kingdom 9 360 1.4× 194 1.8× 93 0.9× 29 0.7× 19 0.5× 15 509
Leopoldo G. Arias‐Bolzmann Peru 8 172 0.7× 90 0.8× 31 0.3× 24 0.6× 58 1.4× 15 310
Chin-Hsun Tsai United States 10 178 0.7× 191 1.8× 79 0.7× 12 0.3× 36 0.9× 19 450
Melissa Bishop United States 9 272 1.1× 113 1.1× 31 0.3× 23 0.5× 33 0.8× 14 397
Marc Filser France 12 329 1.3× 158 1.5× 153 1.4× 94 2.2× 16 0.4× 39 488
Iman Naderi United States 10 319 1.3× 175 1.6× 52 0.5× 13 0.3× 16 0.4× 14 490

Countries citing papers authored by Ritu Mehta

Since Specialization
Citations

This map shows the geographic impact of Ritu Mehta's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ritu Mehta with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ritu Mehta more than expected).

Fields of papers citing papers by Ritu Mehta

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ritu Mehta. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ritu Mehta. The network helps show where Ritu Mehta may publish in the future.

Co-authorship network of co-authors of Ritu Mehta

This figure shows the co-authorship network connecting the top 25 collaborators of Ritu Mehta. A scholar is included among the top collaborators of Ritu Mehta based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ritu Mehta. Ritu Mehta is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Mehta, Ritu, et al.. (2025). Developing a Model for Use of Fear Appeals for Countering Vaccine Hesitancy in Intercultural Contexts. Vikalpa The Journal for Decision Makers. 50(1). 7–20. 1 indexed citations
2.
3.
Mangal, Rahul, et al.. (2023). Acute Gastric Volvulus With Wandering Spleen in a Two-Year-Old Child: A Rare Association. Cureus. 15(5). e38386–e38386. 2 indexed citations
4.
Mehta, Ritu, et al.. (2022). Clinicopathological Profile of Primary Gastric Lymphoma - A Retrospective and Observational Study. SHILAP Revista de lepidopterología. 24(Suppl 1). S69–S72. 1 indexed citations
5.
Mehta, Ritu, et al.. (2022). Vakrangee: changing lives in rural India. Emerald Emerging Markets Case Studies. 12(4). 1–21.
6.
Mehta, Ritu, et al.. (2022). It is better with a shade of blue! Consumer evaluation of unisex extension of brands. International Journal of Consumer Studies. 46(6). 2239–2253. 2 indexed citations
7.
Saikia, Jyoti Prasad, et al.. (2022). Coexistence of Genital Tuberculosis and Ovarian Serous Cystadenofibroma in a Young Female Patient of Disseminated Tuberculosis. Acta Scientific Medical Sciences. 92–94. 1 indexed citations
8.
9.
Mehta, Ritu, et al.. (2020). Food advertising targeting children in India: Analysis and implications. Journal of Retailing and Consumer Services. 59. 102428–102428. 12 indexed citations
10.
Mehta, Ritu, et al.. (2020). Embracing the organic way: is consumer preference the same for all brands?. International Journal of Retail & Distribution Management. 48(5). 453–464. 2 indexed citations
11.
Mehta, Ritu, et al.. (2020). Redesigning after-sales service: Impact on incumbent product distribution channels. Journal of Retailing and Consumer Services. 58. 102279–102279. 10 indexed citations
12.
Mehta, Ritu, et al.. (2018). Teaching Silver Diamine Fluoride in U.S. Dental Schools’ Predoctoral Curricula. Journal of Dental Education. 82(12). 1305–1309. 10 indexed citations
13.
Kumar, Ashwani, et al.. (2018). Existing status, perception and production challenges in organic farming in Himachal Pradesh. 5(2). 23–23. 1 indexed citations
14.
Mehta, Ritu, et al.. (2017). Consumer preferences for wine attributes in an emerging market. International Journal of Retail & Distribution Management. 46(1). 34–48. 52 indexed citations
15.
Mehta, Ritu, et al.. (2017). Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements. DECISION. 44(3). 179–191. 5 indexed citations
16.
Mehta, Ritu, et al.. (2016). Consumer decision making styles in developed and developing markets: A cross-country comparison. Journal of Retailing and Consumer Services. 33. 202–208. 29 indexed citations
17.
Mehta, Ritu, et al.. (2015). Behavioral Problems in Relation to Peer Pressure among Adolescents. Indian Journal of Health and Wellbeing. 6(2). 156–160. 4 indexed citations
18.
Mehta, Ritu, Narendra Sharma, & Sanjeev Swami. (2013). A typology of Indian hypermarket shoppers based on shopping motivation. International Journal of Retail & Distribution Management. 42(1). 40–55. 33 indexed citations
19.
Mehta, Ritu, et al.. (2007). Personal and Organizational Correlates Affecting Attitudes of Women Executives Towards Their Job. Global Business Review. 8(1). 135–151. 3 indexed citations
20.
Mehta, Ritu, et al.. (2006). Work‐family conflict among women executives in service sector: an empirical study. Journal of Advances in Management Research. 3(2). 68–80. 9 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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