Ritu Mehta

50 total papers · 571 total citations
25 papers, 358 citations indexed

About

Ritu Mehta is a scholar working on Marketing, Gender Studies and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Ritu Mehta has authored 25 papers receiving a total of 358 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 7 papers in Gender Studies and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Ritu Mehta’s work include Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (5 papers). Ritu Mehta is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (5 papers). Ritu Mehta collaborates with scholars based in India, United States and Canada. Ritu Mehta's co-authors include Sanjeev Swami, Narendra Sharma, Sanjeet Singh, Terry Donovan, Andréa G. Ferreira Zandoná, Jyoti Prasad Saikia and Rahul Mangal and has published in prestigious journals such as SHILAP Revista de lepidopterología, Appetite and Journal of Retailing and Consumer Services.

Co-authorship network of co-authors of Ritu Mehta

This figure shows the co-authorship network connecting the top 25 collaborators of Ritu Mehta. A scholar is included among the top collaborators of Ritu Mehta based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ritu Mehta. Ritu Mehta is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Ritu Mehta

23 papers receiving 342 citations

Fields of papers citing papers by Ritu Mehta

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ritu Mehta. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ritu Mehta. The network helps show where Ritu Mehta may publish in the future.

Countries citing papers authored by Ritu Mehta

Since Specialization
Citations

This map shows the geographic impact of Ritu Mehta's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ritu Mehta with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ritu Mehta more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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