Prerna Garg
- Sociology and Political Science top 5%
- Marketing top 5%
- Organizational Behavior and Human Resource Management top 10%
- Accounting top 10%
- Information Systems and Management top 10%
- Topics
- Digital Marketing and Social Media (7 papers)Consumer Behavior in Brand Consumption and Identification (7 papers)Technology Adoption and User Behaviour (5 papers)
- Cited by
- MarketingSociology and Political ScienceOrganizational Behavior and Human Resource Management
- Journals
- SHILAP Revista de lepidopterologíaInternational Journal of Consumer StudiesAsian Journal of Psychiatry
- Partner nations
- IndiaUnited States
In The Last Decade
Prerna Garg
10 papers receiving 381 citations
Peers
Comparison fields: 5 of 48
- Sociology and Political Science 320
- Marketing 239
- Organizational Behavior and Human Resource Management 75
- Accounting 52
- Information Systems and Management 46
Countries citing papers authored by Prerna Garg
This map shows the geographic impact of Prerna Garg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prerna Garg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prerna Garg more than expected).
Fields of papers citing papers by Prerna Garg
This network shows the impact of papers produced by Prerna Garg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Prerna Garg. The network helps show where Prerna Garg may publish in the future.
Co-authorship network of co-authors of Prerna Garg
This figure shows the co-authorship network connecting the top 25 collaborators of Prerna Garg. A scholar is included among the top collaborators of Prerna Garg based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Prerna Garg. Prerna Garg is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 2 | |
| 3 | 0 | |
| 4 | 1 | |
| 5 | 18 | |
| 6 | 32 | |
| 7 | 159 | |
| 8 | 16 | |
| 9 | 167 | |
| 10 | 3 | |
| 11 | Plastic Money and Consumer Attitude: a Study with Special Reference to Credit Cards | 1 |
| 12 | 1 | |
| 13 | Designing of Water Quality Detector Using pH Sensor | 0 |
About Prerna Garg
Prerna Garg is a scholar working on Marketing, Information Systems and Management and Sociology and Political Science, having authored 13 papers that have together received 401 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (5 papers). The work is most often cited by research in Marketing (239 citations), Sociology and Political Science (320 citations) and Organizational Behavior and Human Resource Management (75 citations). Prerna Garg has collaborated with scholars based in India and United States. Frequent co-authors include Richa Joshi, Donald B. Giddon, Shampy Kamboj, P. A. Alvi and Neeraj Dhiman. Their work appears in journals such as SHILAP Revista de lepidopterología, International Journal of Consumer Studies and Asian Journal of Psychiatry.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.