Preeti Tak

653 total citations
10 papers, 332 citations indexed

About

Preeti Tak is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Preeti Tak has authored 10 papers receiving a total of 332 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Information Systems and Management. Recurrent topics in Preeti Tak's work include Technology Adoption and User Behaviour (4 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Preeti Tak is often cited by papers focused on Technology Adoption and User Behaviour (4 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Preeti Tak collaborates with scholars based in India, Finland and Türkiye. Preeti Tak's co-authors include Ankit Kesharwani, Tripti Sharma, Juho Hamari, Bikramjit Rishi, Shamsher Singh and İbrahim Arpacı and has published in prestigious journals such as Behaviour and Information Technology, Current Psychology and Journal of Internet Commerce.

In The Last Decade

Preeti Tak

10 papers receiving 316 citations

Peers

Preeti Tak

SPS

ISM

MARKE

OBHRM

AI

Prashant Raman India

Toulany Thavisay South Korea

Tripti Sharma India

Nicolai Hanner Germany

Jin-Myong Lee South Korea

Mohamed A. Khashan Egypt

Francisco Javier Blanco‐Encomienda Spain

Timmy H. Tseng Taiwan

Alexis Barlow United Kingdom

Bhawna Agarwal India

Prashant Raman India

Preeti Tak

167 ×0.8

SPS

179 ×0.9

ISM

142 ×0.9

MARKE

46 ×1.0

OBHRM

17 ×0.7

AI

Citations per year, relative to Preeti Tak Preeti Tak (= 1×) peers Prashant Raman

Countries citing papers authored by Preeti Tak

Since Specialization

Citations

This map shows the geographic impact of Preeti Tak's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Preeti Tak with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Preeti Tak more than expected).

Fields of papers citing papers by Preeti Tak

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Preeti Tak. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Preeti Tak. The network helps show where Preeti Tak may publish in the future.

Co-authorship network of co-authors of Preeti Tak

This figure shows the co-authorship network connecting the top 25 collaborators of Preeti Tak. A scholar is included among the top collaborators of Preeti Tak based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Preeti Tak. Preeti Tak is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

10 of 10 papers shown

1.

Arpacı, İbrahim, et al.. (2021). The moderating role of exhibitionism in the relationship between psychological needs and selfie-posting behavior. Current Psychology. 42(5). 3610–3616. 4 indexed citations

2.

Tak, Preeti, et al.. (2021). Examining Travel Mobile App Attributes and Its Impact on Consumer Engagement: An Application of S-O-R Framework. Journal of Internet Commerce. 20(3). 293–318. 51 indexed citations

3.

Tak, Preeti. (2020). Antecedents of Luxury Brand Consumption: An Emerging Market Context. Asian Journal of Business Research. 10(2). 8 indexed citations

4.

Sharma, Tripti, Juho Hamari, Ankit Kesharwani, & Preeti Tak. (2020). Understanding continuance intention to play online games: roles of self-expressiveness, self-congruity, self-efficacy, and perceived risk. Behaviour and Information Technology. 41(2). 348–364. 65 indexed citations

5.

Sharma, Tripti, Preeti Tak, & Ankit Kesharwani. (2020). Understanding Continuance Intention to Play Online Games: The Roles of Hedonic Value, Utilitarian Value and Perceived Risk. Journal of Internet Commerce. 19(3). 346–372. 22 indexed citations

6.

Tak, Preeti, et al.. (2018). Social Comparison of Luxury Fashion Brands: Impact of Ostentation and Media Habits. SSRN Electronic Journal. 5 indexed citations

7.

Tak, Preeti, et al.. (2017). Using UTAUT 2 model to predict mobile app based shopping: evidences from India. Journal of Indian Business Research. 9(3). 248–264. 165 indexed citations

8.

Tak, Preeti, et al.. (2016). Consumer Attitude Towards Luxury Brands: An Empirical Study. SSRN Electronic Journal. 13(1). 7. 9 indexed citations

9.

Singh, Shamsher & Preeti Tak. (2013). Psychological Motivations and Compulsive Buying: A Study of Consumers in Delhi. Indian Journal of Marketing. 43(9). 47–47. 2 indexed citations

10.

Tak, Preeti, et al.. (2012). Entrepreneurial Intentions of Management Students: an Empirical Analysis.. 1(3). 15–23. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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