Prashant Kumar

1.8k total citations · 1 hit paper
33 papers, 1.2k citations indexed

About

Prashant Kumar is a scholar working on Marketing, Strategy and Management and Management, Monitoring, Policy and Law. According to data from OpenAlex, Prashant Kumar has authored 33 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 11 papers in Strategy and Management and 8 papers in Management, Monitoring, Policy and Law. Recurrent topics in Prashant Kumar's work include Environmental Sustainability in Business (16 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Environmental Education and Sustainability (8 papers). Prashant Kumar is often cited by papers focused on Environmental Sustainability in Business (16 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Environmental Education and Sustainability (8 papers). Prashant Kumar collaborates with scholars based in India, Australia and United States. Prashant Kumar's co-authors include Bhimrao Ghodeswar, Michael Jay Polonsky, Arun Sharma, Sanjeev Varshney, Sanjay Kumar Kar, Yogesh K. Dwivedi, Arpan Kumar Kar, Jari Salo, Bipul Kumar and Sidhartha Harichandan and has published in prestigious journals such as SHILAP Revista de lepidopterología, International Journal of Hydrogen Energy and Industrial Marketing Management.

In The Last Decade

Prashant Kumar

30 papers receiving 1.1k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The emergence of virtual influencers: a shift in the influencer marketing paradigm

2023 66 citations Prashant Kumar, Sanjeev Varshney et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Prashant Kumar India	16	822	316	293	277	106	33	1.2k
Md. Nekmahmud Hungary	12	637 0.8×	270 0.9×	303 1.0×	261 0.9×	109 1.0×	18	1.1k
Rishi Kant India	13	798 1.0×	222 0.7×	423 1.4×	235 0.8×	172 1.6×	18	1.2k
Mototaka Sakashita Japan	11	818 1.0×	381 1.2×	343 1.2×	225 0.8×	191 1.8×	18	1.4k
Mohd Sadiq India	15	945 1.1×	395 1.3×	423 1.4×	161 0.6×	186 1.8×	26	1.3k
Tapan Kumar Panda India	11	606 0.7×	220 0.7×	250 0.9×	209 0.8×	66 0.6×	33	869
Jason Wai Chow Lee Malaysia	13	697 0.8×	276 0.9×	472 1.6×	312 1.1×	167 1.6×	15	1.5k
Nabsiah Abdul Wahid Malaysia	14	752 0.9×	370 1.2×	249 0.8×	264 1.0×	67 0.6×	68	1.1k
Joohyung Park United States	14	657 0.8×	365 1.2×	318 1.1×	181 0.7×	144 1.4×	27	1.1k
Raiswa Saha India	15	644 0.8×	296 0.9×	155 0.5×	394 1.4×	120 1.1×	41	1.1k
Naman Sreen India	12	775 0.9×	271 0.9×	422 1.4×	180 0.6×	115 1.1×	29	1.0k

Countries citing papers authored by Prashant Kumar

Since Specialization

Citations

This map shows the geographic impact of Prashant Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prashant Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prashant Kumar more than expected).

Fields of papers citing papers by Prashant Kumar

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Prashant Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Prashant Kumar. The network helps show where Prashant Kumar may publish in the future.

Co-authorship network of co-authors of Prashant Kumar

This figure shows the co-authorship network connecting the top 25 collaborators of Prashant Kumar. A scholar is included among the top collaborators of Prashant Kumar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Prashant Kumar. Prashant Kumar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Kumar, Prashant, et al.. (2025). Authenticity-consistency-affinity relationships for green store rapport: a moderation exploration via elaboration likelihood lens. Journal of Consumer Marketing. 42(7). 922–939.

Kumar, Prashant, et al.. (2025). Green ad stories’ characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens. The Journal of Marketing Theory and Practice. 1–14. 5 indexed citations

Kumar, Prashant, et al.. (2024). Avatar–Human Interaction: Bibliometric Review and Future Research Avenues Through the Theory–Context–Methods Lens. International Journal of Human-Computer Interaction. 41(15). 9618–9632. 1 indexed citations

Raj, Alok, et al.. (2024). Tracing Inclusive Leadership: A Systematic Literature Review and Recommendations for Future Research. Academy of Management Proceedings. 2024(1). 1 indexed citations

Pani, Ashis K., et al.. (2024). Blockchain-enabled Smart Contracts and the Internet of Things: Advancing the research agenda through a narrative review. Multimedia Tools and Applications. 84(8). 5097–5147. 4 indexed citations

Raj, Alok, et al.. (2024). Can Inclusive Leadership Foster Flexible Workplaces? A Comprehensive Review and Analysis. Global Journal of Flexible Systems Management. 25(4). 647–704. 2 indexed citations

Varshney, Sanjeev, et al.. (2024). Effects of sponsorship disclosures on social media influencer–user psychological contract violation: moderated mediation effects through the expectancy violations lens. Journal of Consumer Marketing. 42(1). 1–23. 3 indexed citations

Harichandan, Sidhartha, Sanjay Kumar Kar, & Prashant Kumar. (2023). A systematic and critical review of green hydrogen economy in India. International Journal of Hydrogen Energy. 48(81). 31425–31442. 62 indexed citations

Kumar, Prashant, et al.. (2023). Impact of materialism on tourists’ green purchase behavior: Extended norm activation model perspective. Journal Of Vacation Marketing. 30(4). 841–855. 22 indexed citations

10.

Israel, D., et al.. (2023). Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective. Journal of Global Scholars of Marketing Science. 33(4). 602–625. 17 indexed citations

11.

Kumar, Prashant, et al.. (2023). Sarcoidosis present as endobronchial lung mass: A rare case report with review of literature. SHILAP Revista de lepidopterología. 12(12). 3399–3401. 1 indexed citations

12.

Kumar, Prashant & N.A. Utkarsh. (2022). Effects of in-store information quality and store credibility on consumer engagement in green retailing. Journal of Retailing and Consumer Services. 71. 103195–103195. 30 indexed citations

13.

Kar, Sanjay Kumar, et al.. (2022). Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour. Frontiers in Environmental Science. 10. 23 indexed citations

14.

Sharma, Shantanu, et al.. (2021). Scope of 3d Printing in Automobile Industry-Constraints, Viable Solutions and Relevant Applications. Open MIND. 10(5). 1 indexed citations

15.

Kumar, Prashant. (2017). Intents of green advertisements. Asia Pacific Journal of Marketing and Logistics. 29(1). 70–79. 30 indexed citations

16.

Kumar, Prashant & Michael Jay Polonsky. (2017). An Analysis of the Green Consumer Domain within Sustainability Research: 1975 to 2014. Australasian Marketing Journal (AMJ). 25(2). 85–96. 63 indexed citations

17.

Kumar, Prashant. (2016). State of green marketing research over 25 years (1990-2014). Marketing Intelligence & Planning. 34(1). 137–158. 94 indexed citations

18.

Kumar, Prashant. (2015). Green marketing innovations in small Indian firms. World Journal of Entrepreneurship Management and Sustainable Development. 11(3). 176–190. 35 indexed citations

19.

Kumar, Prashant. (2014). Greening retail: an Indian experience. International Journal of Retail & Distribution Management. 42(7). 613–625. 54 indexed citations

20.

Kumar, Prashant, et al.. (2012). A Study on Consumer Behaviour towards Selected Fast Moving Consumer Goods in Coimbatore City. 1(11). 500–507. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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