Prashant Kumar
- Marketing top 1%
- Environmental Sustainability in Business 16
- Consumer Behavior in Brand Consumption and Identification 14
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- Environmental Education and Sustainability 8
- Strategy and Management top 5%
- Sustainable Supply Chain Management 7
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- Technology Adoption and User Behaviour 3
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- Digital Marketing and Social Media 6
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- Customer Service Quality and Loyalty 3
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- Media Influence and Health 2
- Co-authors
- Bhimrao GhodeswarMichael Jay PolonskyArun SharmaSanjeev VarshneySanjay Kumar KarYogesh K. DwivediArpan Kumar KarJari Salo
- Journals
- Industrial Marketing Management (2 papers)Journal of Consumer Marketing (2 papers)Journal of Retailing and Consumer Services (2 papers)
- Partner nations
- IndiaAustraliaUnited States
In The Last Decade
Prashant Kumar
30 papers receiving 1.1k citations
Hit Papers
Peers
Comparison fields: 5 of 102
- Marketing 822
- Management, Monitoring, Policy and Law 293
- Business and International Management 43
- Strategy and Management 277
- Information Systems and Management 106
Countries citing papers authored by Prashant Kumar
This map shows the geographic impact of Prashant Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prashant Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prashant Kumar more than expected).
Fields of papers citing papers by Prashant Kumar
This network shows the impact of papers produced by Prashant Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Prashant Kumar. The network helps show where Prashant Kumar may publish in the future.
Co-authorship network
The 17 scholars most cited alongside Prashant Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2025 | 5 | |
| 3 | 2025 | 0 | |
| 4 | 2024 | 1 | |
| 5 | 2024 | 1 | |
| 6 | 2024 | 4 | |
| 7 | 2023 | 62 | |
| 8 | 2023 | 22 | |
| 9 | 2023 | 17 | |
| 10 | The emergence of virtual influencers: a shift in the influencer marketing paradigmbreakdown → | 2023 | 66 |
| 11 | 2023 | 1 | |
| 12 | 2022 | 30 | |
| 13 | 2021 | 1 | |
| 14 | 2017 | 63 | |
| 15 | 2017 | 30 | |
| 16 | 2016 | 94 | |
| 17 | 2015 | 15 | |
| 18 | 2015 | 35 | |
| 19 | 2014 | 54 | |
| 20 | A Study on Consumer Behaviour towards Selected Fast Moving Consumer Goods in Coimbatore City | 2012 | 3 |
About Prashant Kumar
Prashant Kumar is a scholar working on Marketing, Strategy and Management and Management, Monitoring, Policy and Law, having authored 33 papers that have together received 1.2k indexed citations. Recurring topics across this work include Environmental Sustainability in Business (16 papers), Consumer Behavior in Brand Consumption and Identification (14 papers), Environmental Education and Sustainability (8 papers), Sustainable Supply Chain Management (7 papers), Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (3 papers), Customer Service Quality and Loyalty (3 papers) and Media Influence and Health (2 papers). The work is most often cited by research in Marketing (822 citations), Management, Monitoring, Policy and Law (293 citations) and Business and International Management (43 citations). Prashant Kumar has collaborated with scholars based in India, Australia and United States. Frequent co-authors include Bhimrao Ghodeswar, Michael Jay Polonsky, Arun Sharma, Sanjeev Varshney, Sanjay Kumar Kar, Yogesh K. Dwivedi, Arpan Kumar Kar, Jari Salo, Bipul Kumar and Sidhartha Harichandan. Their work appears in journals such as Industrial Marketing Management, Journal of Consumer Marketing, Journal of Retailing and Consumer Services, Global Journal of Flexible Systems Management and Frontiers in Environmental Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.