N.A. Utkarsh
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
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- Technology Adoption and User Behaviour
Papers in
- Marketing 11
- Consumer Behavior in Brand Consumption and Identification 9
- Marketing and Advertising Strategies 2
- Environmental Sustainability in Business 2
-
- Digital Marketing and Social Media 9
- Co-authors
- Μαριάννα Σιγάλα (1 shared paper)Asheesh Pandey (3 shared papers)Eli Spiegelman (2 shared papers)Angela Sutan (2 shared papers)Arvind Ashta (2 shared papers)Prashant Kumar (1 shared paper)Somnath Chakrabarti (1 shared paper)Anju Grewal (1 shared paper)
In The Last Decade
N.A. Utkarsh
15 papers receiving 372 citations
Peers
Comparison fields: 5 of 78
- Marketing 125
- Information Systems and Management 59
- Accounting 96
- Tourism, Leisure and Hospitality Management 8
- Organizational Behavior and Human Resource Management 45
Countries citing papers authored by N.A. Utkarsh
This map shows the geographic impact of N.A. Utkarsh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by N.A. Utkarsh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites N.A. Utkarsh more than expected).
Fields of papers citing papers by N.A. Utkarsh
This network shows the impact of papers produced by N.A. Utkarsh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by N.A. Utkarsh. The network helps show where N.A. Utkarsh may publish in the future.
Co-authors
The 8 scholars most cited alongside N.A. Utkarsh, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2021 | 102 | |
| 2 | 2020 | 102 | |
| 3 | 2018 | 35 | |
| 4 | 2022 | 30 | |
| 5 | 2023 | 29 | |
| 6 | 2021 | 29 | |
| 7 | 2014 | 21 | |
| 8 | 2017 | 19 | |
| 9 | 2023 | 4 | |
| 10 | 2020 | 4 | |
| 11 | 2019 | 3 | |
| 12 | 2023 | 2 | |
| 13 | Some Improved Estimators for Ratio and Product of two Population Means Using auxiliary character and two phase Sampling scheme in the Presence of Non-Response | 2015 | 1 |
| 14 | 2018 | 1 | |
| 15 | 2019 | 1 | |
| 16 | 2016 | 1 | |
| 17 | 2025 | 0 | |
| 18 | 2022 | 0 | |
| 19 | 2024 | 0 | |
| 20 | 2019 | 0 |
About N.A. Utkarsh
N.A. Utkarsh is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Organizational Behavior and Human Resource Management and Economics and Econometrics, having authored 20 papers that have together received 384 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (6 papers), Technology Adoption and User Behaviour (6 papers), Financial Literacy, Pension, Retirement Analysis (3 papers), Marketing and Advertising Strategies (2 papers), Psychological Well-being and Life Satisfaction (2 papers) and Environmental Sustainability in Business (2 papers). The work is most often cited by research in Marketing (125 citations), Information Systems and Management (59 citations), Accounting (96 citations), Tourism, Leisure and Hospitality Management (8 citations) and Organizational Behavior and Human Resource Management (45 citations). N.A. Utkarsh has collaborated with scholars based in India, France and Greece. Frequent co-authors include Μαριάννα Σιγάλα, Asheesh Pandey, Eli Spiegelman, Angela Sutan, Arvind Ashta, Prashant Kumar, Somnath Chakrabarti and Anju Grewal. Their work appears in journals such as Journal of Retailing and Consumer Services, International Journal of Consumer Studies, Journal of Anaesthesiology Clinical Pharmacology, Tourism Management Perspectives and Information Technology & Tourism.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.