N.A. Utkarsh

551 total citations
20 papers, 384 citations indexed

About

N.A. Utkarsh is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, N.A. Utkarsh has authored 20 papers receiving a total of 384 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Information Systems and Management. Recurrent topics in N.A. Utkarsh's work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (6 papers). N.A. Utkarsh is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (6 papers). N.A. Utkarsh collaborates with scholars based in India, France and Greece. N.A. Utkarsh's co-authors include Μαριάννα Σιγάλα, Asheesh Pandey, Arvind Ashta, Eli Spiegelman, Angela Sutan, Prashant Kumar, Somnath Chakrabarti and Anju Grewal and has published in prestigious journals such as Computers in Human Behavior, Journal of Retailing and Consumer Services and International Journal of Consumer Studies.

In The Last Decade

N.A. Utkarsh

15 papers receiving 372 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
N.A. Utkarsh India 8 180 125 96 82 59 20 384
Raja Ahmed Jamil Pakistan 10 168 0.9× 178 1.4× 29 0.3× 31 0.4× 60 1.0× 35 402
Marc Arul Weissmann Malaysia 7 118 0.7× 116 0.9× 36 0.4× 70 0.9× 44 0.7× 9 339
Anna Zarkada Greece 7 142 0.8× 127 1.0× 60 0.6× 23 0.3× 55 0.9× 11 344
Grace Phang Ing Malaysia 9 146 0.8× 243 1.9× 34 0.4× 42 0.5× 57 1.0× 39 388
Rimsha Khalid Thailand 12 110 0.6× 107 0.9× 40 0.4× 46 0.6× 38 0.6× 39 413
Prashant Mishra India 8 197 1.1× 143 1.1× 53 0.6× 25 0.3× 27 0.5× 23 326
Lennora Putit Malaysia 9 198 1.1× 201 1.6× 51 0.5× 20 0.2× 52 0.9× 50 373
Abdus Sattar Abbasi Pakistan 12 118 0.7× 69 0.6× 109 1.1× 24 0.3× 30 0.5× 30 369
Jati Kasuma Malaysia 10 110 0.6× 40 0.3× 31 0.3× 68 0.8× 31 0.5× 55 310
Sri Gunawan Indonesia 10 218 1.2× 140 1.1× 51 0.5× 38 0.5× 23 0.4× 37 433

Countries citing papers authored by N.A. Utkarsh

Since Specialization
Citations

This map shows the geographic impact of N.A. Utkarsh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by N.A. Utkarsh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites N.A. Utkarsh more than expected).

Fields of papers citing papers by N.A. Utkarsh

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by N.A. Utkarsh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by N.A. Utkarsh. The network helps show where N.A. Utkarsh may publish in the future.

Co-authorship network of co-authors of N.A. Utkarsh

This figure shows the co-authorship network connecting the top 25 collaborators of N.A. Utkarsh. A scholar is included among the top collaborators of N.A. Utkarsh based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with N.A. Utkarsh. N.A. Utkarsh is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Utkarsh, N.A., et al.. (2025). Analysis of the Impact of Nail Length on the Overall Factor of Safety Using GeoStudio. National Academy Science Letters.
2.
Utkarsh, N.A., et al.. (2024). Anesthesia management of a patient with multiple facial hemangiomas: Sometimes less is more!. Journal of Anaesthesiology Clinical Pharmacology. 40(4). 711–712.
3.
Chakrabarti, Somnath, et al.. (2023). How do gratifications to read reviews and perceived reviewers’ credibility impact behavioural intentions in fashion e-commerce? A mediating-moderating perspective. Computers in Human Behavior. 143. 107677–107677. 29 indexed citations
4.
Pandey, Asheesh & N.A. Utkarsh. (2023). Determinants of positive financial behavior: a parallel mediation model. International Journal of Emerging Markets. 19(11). 4073–4093. 4 indexed citations
5.
6.
Kumar, Prashant & N.A. Utkarsh. (2022). Effects of in-store information quality and store credibility on consumer engagement in green retailing. Journal of Retailing and Consumer Services. 71. 103195–103195. 30 indexed citations
7.
Utkarsh, N.A.. (2022). Tangible and intangible quality cues in service advertising: A construal level theory perspective. Journal of Global Scholars of Marketing Science. 33(1). 90–106.
8.
Utkarsh, N.A. & Μαριάννα Σιγάλα. (2021). A bibliometric review of research on COVID-19 and tourism: Reflections for moving forward. Tourism Management Perspectives. 40. 100912–100912. 102 indexed citations
9.
Utkarsh, N.A., et al.. (2021). Effects of confidence and social benefits on consumers’ extra-role and in-role behaviors: A social identity and social exchange perspective. Journal of Retailing and Consumer Services. 65. 102879–102879. 29 indexed citations
10.
Utkarsh, N.A., Asheesh Pandey, Arvind Ashta, Eli Spiegelman, & Angela Sutan. (2020). Catch them young: Impact of financial socialization, financial literacy and attitude towards money on financial well‐being of young adults. International Journal of Consumer Studies. 44(6). 531–541. 102 indexed citations
11.
Utkarsh, N.A., Asheesh Pandey, Arvind Ashta, Eli Spiegelman, & Angela Sutan. (2020). Exploration of financial stress indicators in a developing economy. Strategic Change. 29(3). 285–292. 4 indexed citations
12.
Utkarsh, N.A., et al.. (2019). Effect of consumer self-confidence and previous experience on information source preference. International Journal of Indian Culture and Business Management. 18(2). 137–137. 3 indexed citations
13.
Utkarsh, N.A., et al.. (2019). Message strategy of promotional e-mails in India: a content analysis. International Journal of Electronic Marketing and Retailing. 10(4). 351–351. 1 indexed citations
14.
Utkarsh, N.A., et al.. (2019). Message strategy of promotional e-mails in India: a content analysis. International Journal of Electronic Marketing and Retailing. 10(4). 351–351.
15.
Utkarsh, N.A.. (2018). Examination of Credence and Noncredence Service Advertisement Strategies in the United States and India. Services Marketing Quarterly. 39(3). 240–259. 1 indexed citations
16.
Utkarsh, N.A., et al.. (2018). Effect of consumer self‐confidence on information search and dissemination: Mediating role of subjective knowledge. International Journal of Consumer Studies. 43(1). 46–57. 35 indexed citations
17.
Utkarsh, N.A.. (2017). Individual differences in consumer information search for services: A multiple mediation study. Journal of Retailing and Consumer Services. 37. 33–42. 19 indexed citations
18.
Utkarsh, N.A.. (2016). Behind a billion screens. Journal of Marketing Communications. 23(5). 533–535. 1 indexed citations
19.
Utkarsh, N.A., et al.. (2015). Some Improved Estimators for Ratio and Product of two Population Means Using auxiliary character and two phase Sampling scheme in the Presence of Non-Response. 16(2). 31–46. 1 indexed citations
20.
Utkarsh, N.A., et al.. (2014). Assessing the website effectiveness of top ten tourist attracting nations. Information Technology & Tourism. 14(2). 151–175. 21 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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