Pranay Verma

889 total citations
50 papers, 549 citations indexed

About

Pranay Verma is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Pranay Verma has authored 50 papers receiving a total of 549 indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 14 papers in Organizational Behavior and Human Resource Management and 12 papers in Sociology and Political Science. Recurrent topics in Pranay Verma's work include Consumer Retail Behavior Studies (17 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Customer Service Quality and Loyalty (14 papers). Pranay Verma is often cited by papers focused on Consumer Retail Behavior Studies (17 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Customer Service Quality and Loyalty (14 papers). Pranay Verma collaborates with scholars based in India, United Arab Emirates and Japan. Pranay Verma's co-authors include Neena Sinha, Anita Goyal, Sanjeev Prashar, Pradeep Verma, Vinita Sharma, Chandan Parsad, T. Sai Vijay, Anand Pai, Anupam Kumar Sharma and N H Padmaraj and has published in prestigious journals such as Technological Forecasting and Social Change, Technology in Society and Advances in Engineering Software.

In The Last Decade

Pranay Verma

44 papers receiving 526 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Pranay Verma India	12	191	188	154	75	56	50	549
G Rejikumar India	15	140 0.7×	188 1.0×	107 0.7×	102 1.4×	45 0.8×	47	540
Abdulaziz Elwalda Libya	6	248 1.3×	143 0.8×	180 1.2×	57 0.8×	30 0.5×	11	574
Sahil Raj India	14	276 1.4×	126 0.7×	71 0.5×	60 0.8×	50 0.9×	44	535
Angela‐Eliza Micu Romania	12	233 1.2×	150 0.8×	93 0.6×	51 0.7×	50 0.9×	51	538
V. Aslıhan Nasır Türkiye	10	159 0.8×	251 1.3×	106 0.7×	51 0.7×	51 0.9×	20	533
Sook Fern Yeo Malaysia	13	228 1.2×	254 1.4×	195 1.3×	159 2.1×	63 1.1×	112	793
Gajendra Sharma Nepal	13	163 0.9×	144 0.8×	190 1.2×	116 1.5×	76 1.4×	74	617
Singha Chaveesuk Thailand	14	164 0.9×	108 0.6×	198 1.3×	31 0.4×	66 1.2×	64	503
Oliver Gansser Germany	4	101 0.5×	133 0.7×	119 0.8×	39 0.5×	22 0.4×	4	403
Wornchanok Chaiyasoonthorn Thailand	13	161 0.8×	104 0.6×	177 1.1×	25 0.3×	58 1.0×	49	461

Countries citing papers authored by Pranay Verma

Since Specialization

Citations

This map shows the geographic impact of Pranay Verma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pranay Verma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pranay Verma more than expected).

Fields of papers citing papers by Pranay Verma

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Pranay Verma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Pranay Verma. The network helps show where Pranay Verma may publish in the future.

Co-authorship network of co-authors of Pranay Verma

This figure shows the co-authorship network connecting the top 25 collaborators of Pranay Verma. A scholar is included among the top collaborators of Pranay Verma based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Pranay Verma. Pranay Verma is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Verma, Pranay, et al.. (2025). Quality Aspects of Mobile Banking - Public and Private Sector Banks in India. Finance Theory and Practice. 29(2). 107–119.

Verma, Pranay, et al.. (2024). Application Of Cream And Heart Methods For Human Error Valuation Using Fuzzy Logic System. 963–968. 3 indexed citations

Ather, Danish, et al.. (2024). Analyzing Trends, Skills Demand, and Salary Prediction in the AI and ML Job Market. 1–8.

Verma, Pranay, et al.. (2024). Factors Influencing Consumers' Attitude for Adoption of Electric Vehicles in India. 1–5. 3 indexed citations

Sharma, Chandra Shekhar, et al.. (2024). The interplay of resilience, stress, mental wellbeing and task performance: Implications for sustainable workplaces. Model Assisted Statistics and Applications. 19(3). 265–274.

Verma, Pranay, et al.. (2024). Awareness of Cybercrimes in Society 5.0: Perception of Generation-Z. 1–6. 14 indexed citations

Verma, Pranay, et al.. (2024). Cybercrimes in Society 5.0: Trust of Generation-Z. 1–6. 2 indexed citations

Verma, Pranay. (2024). Generating customer wealth by mobile-based agricultural extension services: BOP farmers in the emerging markets. Journal of Science and Technology Policy Management. 16(9). 1473–1496.

Verma, Pranay, et al.. (2024). ARON: Adaptive Resource Optimization Network for AI-Driven Business Management. 61–66. 1 indexed citations

10.

Verma, Pranay, et al.. (2024). Does reality congruence determine e-commerce customer’s engagement? Role of service quality, trust and commitment. The TQM Journal. 37(8). 2528–2550. 2 indexed citations

11.

Singh, Kulbir, et al.. (2024). Exploring and Modeling Factors Influencing Obesity with a Comprehensive Analysis Using Synthetic and Real-World Data. 1–9.

12.

Verma, Pranay. (2024). FOMO driving brand nostalgia and brand personality for building trust in a food enthusiast: a serial multiple mediation model. International Journal of Quality and Service Sciences. 17(1). 48–66. 1 indexed citations

13.

Goyal, Anita & Pranay Verma. (2022). The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention. Journal of Strategic Marketing. 32(1). 65–79. 29 indexed citations

14.

Verma, Pranay. (2022). After-sales service shaping assortment satisfaction and online repatronage intention in the backdrop of social influence. International Journal of Quality and Service Sciences. 14(4). 595–614. 16 indexed citations

15.

Goyal, Anita & Pranay Verma. (2021). Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty. Journal of International Food & Agribusiness Marketing. 35(1). 88–109. 13 indexed citations

16.

Verma, Pranay. (2020). The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model. Journal of Promotion Management. 27(1). 103–132. 73 indexed citations

17.

Verma, Pranay & Sanjeev Prashar. (2017). Moderating Effect of Color on Store Atmospherics Predictors. 7(1). 13–23. 2 indexed citations

18.

Verma, Pranay & Neena Sinha. (2016). Technology Acceptance Model Revisited for Mobile Based Agricultural Extension Services in India. RePEc: Research Papers in Economics. 8(4). 29–38. 5 indexed citations

19.

Prashar, Sanjeev, Pranay Verma, Chandan Parsad, & T. Sai Vijay. (2015). Factors Defining Store Atmospherics in Convenience Stores: An Analytical Study of Delhi Malls in India. Journal of Asian Finance Economics and Business. 2(3). 5–15. 11 indexed citations

20.

Verma, Pranay. (2013). Framework for music as store atmospherics to induce buying : a study of Delhi mall customers. University of Lisbon Repository (University of Lisbon). 18(2). 81–99. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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