Ornlatcha Sivarak

407 total citations · 1 hit paper
10 papers, 204 citations indexed

About

Ornlatcha Sivarak is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Ornlatcha Sivarak has authored 10 papers receiving a total of 204 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Sociology and Political Science, 4 papers in Marketing and 3 papers in Information Systems and Management. Recurrent topics in Ornlatcha Sivarak's work include Digital Marketing and Social Media (5 papers), Technology Adoption and User Behaviour (3 papers) and Customer Service Quality and Loyalty (3 papers). Ornlatcha Sivarak is often cited by papers focused on Digital Marketing and Social Media (5 papers), Technology Adoption and User Behaviour (3 papers) and Customer Service Quality and Loyalty (3 papers). Ornlatcha Sivarak collaborates with scholars based in Thailand, Taiwan and China. Ornlatcha Sivarak's co-authors include Athapol Ruangkanjanases, Shih‐Chih Chen, Asif Khan, Untung Rahardja, Tanaporn Hongsuchon, Chih‐Cheng Chen, Yajun Zhou, Ardy Wibowo, Achara Tongpoo and Winai Wananukul and has published in prestigious journals such as SHILAP Revista de lepidopterología, International Journal of Environmental Research and Public Health and Frontiers in Psychology.

In The Last Decade

Ornlatcha Sivarak

10 papers receiving 192 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Modeling the Consumers’ Flow Experience in E-commerce: The Integration of ECM and TAM with the Antecedents of Flow Experience

2024 46 citations Athapol Ruangkanjanases, Asif Khan et al. SAGE Open profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ornlatcha Sivarak Thailand	8	62	57	49	27	26	10	204
Shalini Singh India	9	63 1.0×	70 1.2×	40 0.8×	32 1.2×	33 1.3×	40	231
Anu Vij United Arab Emirates	9	66 1.1×	33 0.6×	48 1.0×	36 1.3×	26 1.0×	20	228
Georgios Tsekouropoulos Greece	9	112 1.8×	76 1.3×	40 0.8×	27 1.0×	51 2.0×	34	249
Daniel Adrian Gârdan Romania	7	75 1.2×	80 1.4×	34 0.7×	18 0.7×	41 1.6×	41	247
Andrés Palacio-Fierro Ecuador	5	98 1.6×	100 1.8×	25 0.5×	22 0.8×	53 2.0×	14	247
Arlina Nurbaity Lubis Indonesia	8	86 1.4×	88 1.5×	33 0.7×	52 1.9×	35 1.3×	82	274
Fred K. Weigel United States	8	38 0.6×	33 0.6×	40 0.8×	15 0.6×	41 1.6×	15	212
Abdul Ghafoor Kazi Pakistan	7	107 1.7×	115 2.0×	28 0.6×	27 1.0×	32 1.2×	22	242
Adnan Abbas China	8	32 0.5×	53 0.9×	76 1.6×	15 0.6×	46 1.8×	11	233
Joko Suyono Indonesia	8	51 0.8×	31 0.5×	42 0.9×	78 2.9×	9 0.3×	85	267

Countries citing papers authored by Ornlatcha Sivarak

Since Specialization

Citations

This map shows the geographic impact of Ornlatcha Sivarak's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ornlatcha Sivarak with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ornlatcha Sivarak more than expected).

Fields of papers citing papers by Ornlatcha Sivarak

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ornlatcha Sivarak. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ornlatcha Sivarak. The network helps show where Ornlatcha Sivarak may publish in the future.

Co-authorship network of co-authors of Ornlatcha Sivarak

This figure shows the co-authorship network connecting the top 25 collaborators of Ornlatcha Sivarak. A scholar is included among the top collaborators of Ornlatcha Sivarak based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ornlatcha Sivarak. Ornlatcha Sivarak is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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10 of 10 papers shown

Ruangkanjanases, Athapol, et al.. (2024). Using Multilayer Perceptron Neural Network to Assess the Critical Factors of Traffic Accidents. HighTech and Innovation Journal. 5(1). 157–169. 16 indexed citations

Ruangkanjanases, Athapol, Asif Khan, Ornlatcha Sivarak, Untung Rahardja, & Shih‐Chih Chen. (2024). Modeling the Consumers’ Flow Experience in E-commerce: The Integration of ECM and TAM with the Antecedents of Flow Experience. SAGE Open. 14(2). 46 indexed citations breakdown →

Ruangkanjanases, Athapol, Asif Khan, Ornlatcha Sivarak, et al.. (2023). The Magic of Brand Experience: A Value Co-creation Perspective of Brand Equity on Short-form Video Platforms. Emerging Science Journal. 7(5). 1588–1601. 7 indexed citations

Sivarak, Ornlatcha, et al.. (2023). A 10-Year Retrospective Analysis of Medication Errors among Adult Patients: Characteristics and Outcomes. SHILAP Revista de lepidopterología. 11(5). 138–138. 1 indexed citations

Sivarak, Ornlatcha, et al.. (2022). Characteristics and Consequences of Medication Errors in Pediatric Patients Reported to Ramathibodi Poison Center: A 10-Year Retrospective Study. Therapeutics and Clinical Risk Management. Volume 18. 669–681. 9 indexed citations

Ruangkanjanases, Athapol, et al.. (2022). The effect of self-disclosure on mass trust through TikTok: An empirical study of short video streaming application users. Frontiers in Psychology. 13. 968558–968558. 12 indexed citations

Ruangkanjanases, Athapol, Ornlatcha Sivarak, Ardy Wibowo, & Shih‐Chih Chen. (2022). Creating behavioral engagement among higher education’s prospective students through social media marketing activities: The role of brand equity as mediator. Frontiers in Psychology. 13. 1004573–1004573. 11 indexed citations

Sivarak, Ornlatcha, et al.. (2022). Exploring the Effect of Team-Environment Fit in the Relationship Between Team Personality, Job Satisfaction, and Performance. Frontiers in Public Health. 10. 897482–897482. 13 indexed citations

Chen, Chih‐Cheng, Asif Khan, Tanaporn Hongsuchon, et al.. (2021). The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust. International Journal of Environmental Research and Public Health. 18(16). 8275–8275. 62 indexed citations

10.

Sivarak, Ornlatcha, et al.. (2015). Innovation Management in Cultural Heritage Tourism: Experience from the Amphawa Waterfront Community, Thailand. Asia Pacific Journal of Tourism Research. 21(2). 212–238. 27 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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