Ofrit Kol

903 total citations · 1 hit paper
16 papers, 621 citations indexed

About

Ofrit Kol is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Ofrit Kol has authored 16 papers receiving a total of 621 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 8 papers in Marketing and 6 papers in Information Systems and Management. Recurrent topics in Ofrit Kol's work include Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Ofrit Kol is often cited by papers focused on Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Ofrit Kol collaborates with scholars based in Israel and Spain. Ofrit Kol's co-authors include Sabina Lissitsa, Shalom Levy, Yaniv Gvili, Israel D. Nebenzahl and Azi Lev‐On and has published in prestigious journals such as International Journal of Environmental Research and Public Health, Journal of Retailing and Consumer Services and British Food Journal.

In The Last Decade

Ofrit Kol

16 papers receiving 589 citations

Hit Papers

Generation X vs. Generation Y – A decade of online shopping 2016 2026 2019 2022 2016 100 200 300
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Generation X vs. Generation Y – A decade of online shopping
    2016 360 citations Sabina Lissitsa, Ofrit Kol Journal of Retailing and Consumer Services profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Ofrit Kol Israel 9 379 333 187 76 58 16 621
Mourad Touzani France 12 264 0.7× 305 0.9× 78 0.4× 101 1.3× 34 0.6× 36 603
Esthela Galván-Vela Mexico 10 277 0.7× 168 0.5× 192 1.0× 155 2.0× 50 0.9× 42 610
Nuria Huete-Alcocer Spain 10 469 1.2× 184 0.6× 77 0.4× 84 1.1× 29 0.5× 24 632
Lenka Komárková Czechia 7 139 0.4× 231 0.7× 69 0.4× 60 0.8× 176 3.0× 37 515
Kenny Basso Brazil 15 272 0.7× 317 1.0× 153 0.8× 222 2.9× 25 0.4× 63 638
Kishokanth Jeganathan Poland 5 132 0.3× 70 0.2× 78 0.4× 27 0.4× 55 0.9× 6 583
Mónika‐Anetta Alt Romania 5 446 1.2× 324 1.0× 149 0.8× 47 0.6× 17 0.3× 10 635
Sangeeta Mehrolia India 10 180 0.5× 247 0.7× 90 0.5× 108 1.4× 101 1.7× 26 571
Subburaj Alagarsamy India 10 183 0.5× 248 0.7× 97 0.5× 109 1.4× 114 2.0× 34 598
Aykut Hamit Turan Türkiye 11 255 0.7× 102 0.3× 235 1.3× 59 0.8× 29 0.5× 56 558

Countries citing papers authored by Ofrit Kol

Since Specialization
Citations

This map shows the geographic impact of Ofrit Kol's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ofrit Kol with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ofrit Kol more than expected).

Fields of papers citing papers by Ofrit Kol

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ofrit Kol. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ofrit Kol. The network helps show where Ofrit Kol may publish in the future.

Co-authorship network of co-authors of Ofrit Kol

This figure shows the co-authorship network connecting the top 25 collaborators of Ofrit Kol. A scholar is included among the top collaborators of Ofrit Kol based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ofrit Kol. Ofrit Kol is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

16 of 16 papers shown
1.
Kol, Ofrit, et al.. (2025). The factors affecting teachers’ adoption of AI technologies: A unified model of external and internal determinants. Education and Information Technologies. 30(11). 15043–15069. 14 indexed citations
2.
Kol, Ofrit, et al.. (2024). Planning Facebook message strategy and creative appeal for effective ad engagement – an exploratory study. Marketing Intelligence & Planning. 42(7). 1195–1213. 2 indexed citations
3.
Kol, Ofrit, et al.. (2024). A tale of two paths to vaccine acceptance: self-interest and collective interest effect, mediated by institutional trust, and moderated by gender. Humanities and Social Sciences Communications. 11(1). 1 indexed citations
4.
Kol, Ofrit, et al.. (2024). Let us buy online directly from farmers: an integrated framework of individualistic and collectivistic consumption values. British Food Journal. 126(4). 1617–1632. 4 indexed citations
5.
Kol, Ofrit & Shalom Levy. (2023). Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective. Journal of Retailing and Consumer Services. 75. 103476–103476. 12 indexed citations
6.
Kol, Ofrit & Sabina Lissitsa. (2023). Looking for accommodations? What motivates consumer information search behavior on Instagram, Facebook groups and personal profiles on social networking sites. Information Technology and People. 37(4). 1696–1716. 6 indexed citations
7.
Kol, Ofrit, et al.. (2022). A (local) apple a day: pandemic-induced changes in local food buying, a generational cohort perspective. European J of International Management. 19(1). 1–1. 8 indexed citations
8.
Kol, Ofrit, et al.. (2022). Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19. Electronic Commerce Research. 24(4). 2405–2426. 9 indexed citations
9.
Kol, Ofrit & Shalom Levy. (2022). The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS. Journal of theoretical and applied electronic commerce research. 17(4). 1685–1695. 5 indexed citations
10.
Kol, Ofrit, et al.. (2021). It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts. Journal of Research in Interactive Marketing. 15(4). 641–660. 29 indexed citations
11.
Kol, Ofrit, et al.. (2021). To Be (Vaccinated) or Not to Be: The Effect of Media Exposure, Institutional Trust, and Incentives on Attitudes toward COVID-19 Vaccination. International Journal of Environmental Research and Public Health. 18(24). 12894–12894. 27 indexed citations
12.
Kol, Ofrit, Israel D. Nebenzahl, Azi Lev‐On, & Shalom Levy. (2021). SNS Adoption for Consumer Active Information Search (AIS) - the Dyadic Role of Information Credibility. International Journal of Human-Computer Interaction. 37(16). 1504–1515. 12 indexed citations
13.
Levy, Shalom, et al.. (2021). A (local) apple a day: pandemic-induced changes in local food buying, a generational cohort perspective. European J of International Management. 1(1). 1–1. 3 indexed citations
14.
Gvili, Yaniv, Ofrit Kol, & Shalom Levy. (2019). The value(s) of information on social network sites: The role of user personality traits. European Review of Applied Psychology. 70(2). 100511–100511. 20 indexed citations
15.
Lissitsa, Sabina & Ofrit Kol. (2019). Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention. Electronic Commerce Research. 21(2). 545–570. 109 indexed citations
16.
Lissitsa, Sabina & Ofrit Kol. (2016). Generation X vs. Generation Y – A decade of online shopping. Journal of Retailing and Consumer Services. 31. 304–312. 360 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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