Nor Asiah Omar

2.5k total citations
110 papers, 1.7k citations indexed

About

Nor Asiah Omar is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Nor Asiah Omar has authored 110 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 54 papers in Sociology and Political Science, 50 papers in Marketing and 32 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Nor Asiah Omar's work include Customer Service Quality and Loyalty (29 papers), Digital Marketing and Social Media (27 papers) and Consumer Behavior in Brand Consumption and Identification (23 papers). Nor Asiah Omar is often cited by papers focused on Customer Service Quality and Loyalty (29 papers), Digital Marketing and Social Media (27 papers) and Consumer Behavior in Brand Consumption and Identification (23 papers). Nor Asiah Omar collaborates with scholars based in Malaysia, Taiwan and Saudi Arabia. Nor Asiah Omar's co-authors include Syed Shah Alam, Muhamad Azrin Nazri, Mohd Helmi Ali, Syed Shah Alam, Che Aniza Che Wel, Norzalita Abd Aziz, Mohd Fauzi Mohd Jani, Mamunur Rashid, Nilufar Ahsan and Daud İsmail and has published in prestigious journals such as SHILAP Revista de lepidopterología, PLoS ONE and Journal of Business Ethics.

In The Last Decade

Nor Asiah Omar

101 papers receiving 1.6k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Nor Asiah Omar Malaysia 23 747 647 455 223 203 110 1.7k
Ibrahim A. Elshaer Saudi Arabia 26 765 1.0× 689 1.1× 443 1.0× 325 1.5× 263 1.3× 142 2.3k
See Kwong Goh Malaysia 17 798 1.1× 579 0.9× 327 0.7× 117 0.5× 336 1.7× 34 1.6k
Neeraj Pandey India 18 742 1.0× 767 1.2× 332 0.7× 202 0.9× 348 1.7× 75 1.9k
Lăcrămioara Radomir Romania 11 630 0.8× 620 1.0× 460 1.0× 188 0.8× 404 2.0× 18 2.2k
Ovidiu Ioan Moisescu Romania 16 680 0.9× 646 1.0× 432 0.9× 161 0.7× 352 1.7× 50 2.0k
Syed Shah Alam Malaysia 19 412 0.6× 390 0.6× 338 0.7× 262 1.2× 106 0.5× 56 1.6k
Francisco Javier Miranda González Spain 22 640 0.9× 700 1.1× 637 1.4× 181 0.8× 348 1.7× 87 2.3k
Siew Imm Ng Malaysia 25 800 1.1× 1.1k 1.7× 556 1.2× 119 0.5× 329 1.6× 99 2.2k
Mukhamad Najib Indonesia 20 463 0.6× 533 0.8× 154 0.3× 202 0.9× 159 0.8× 153 1.5k
Graça Miranda Silva Portugal 23 606 0.8× 502 0.8× 257 0.6× 186 0.8× 136 0.7× 52 1.9k

Countries citing papers authored by Nor Asiah Omar

Since Specialization
Citations

This map shows the geographic impact of Nor Asiah Omar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nor Asiah Omar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nor Asiah Omar more than expected).

Fields of papers citing papers by Nor Asiah Omar

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nor Asiah Omar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nor Asiah Omar. The network helps show where Nor Asiah Omar may publish in the future.

Co-authorship network of co-authors of Nor Asiah Omar

This figure shows the co-authorship network connecting the top 25 collaborators of Nor Asiah Omar. A scholar is included among the top collaborators of Nor Asiah Omar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nor Asiah Omar. Nor Asiah Omar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Zaki, Hafizah Omar, et al.. (2025). Hi Siri : Does Autonomy Affect Consumers’ Attachment to Voice Assistant?. Asia Pacific Journal of Information Systems. 35(2). 268–288.
2.
Zhang, Le, et al.. (2025). The role of personalization and emotional attachment on privacy calculus: an empirical study of intelligent voice assistant. Asia Pacific Journal of Marketing and Logistics. 37(11). 3113–3129.
3.
Alam, Syed Shah, et al.. (2024). Managerial ethical decision-making in export-oriented readymade garment units: mediating roles of attitude and moral obligation. International Journal of Ethics and Systems. 41(4). 927–954. 1 indexed citations
4.
Omar, Nor Asiah, et al.. (2024). The effect of greenwashing on green purchase intention: Perceived betrayal as a mediator and brand loyalty as a moderator. Journal of Infrastructure Policy and Development. 8(9). 7520–7520. 2 indexed citations
5.
6.
Alam, Syed Shah, Mohammad Masukujjaman, Zafir Khan Mohamed Makhbul, et al.. (2023). Impulsive hotel consumption intention in live streaming E-commerce settings: Moderating role of impulsive consumption tendency using two-stage SEM. International Journal of Hospitality Management. 115. 103606–103606. 34 indexed citations
7.
Omar, Nor Asiah, et al.. (2023). Factors affecting local fruit consumption decisions in Penang, Malaysia. Food Research. 7(Supplementary 2). 167–171. 2 indexed citations
8.
9.
Nor, Shifa Mohd, et al.. (2023). Corporate Social Responsibility as the Pathway to Sustainable Banking: A Systematic Literature Review. Sustainability. 15(3). 1807–1807. 12 indexed citations
10.
Omar, Nor Asiah, et al.. (2023). Nexus between Brand Love, Loyalty, Affective Commitment and Positive Word of Mouth: In the Context of Social Identity Theory. Sustainability. 15(4). 3813–3813. 8 indexed citations
11.
Omar, Nor Asiah, Muhamad Azrin Nazri, Mohd Helmi Ali, & Syed Shah Alam. (2021). The panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety. Journal of Retailing and Consumer Services. 62. 102600–102600. 169 indexed citations
12.
Amin, Latifah, et al.. (2021). Farmers' attitudes towards GM crops and their predictors. Journal of the Science of Food and Agriculture. 101(13). 5457–5468. 10 indexed citations
13.
Omar, Nor Asiah, et al.. (2020). The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis. Iranian journal of management studies. 13(2). 165–196. 19 indexed citations
14.
Omar, Nor Asiah, et al.. (2020). Analysing the Mediating Effects of Job Satisfaction and Dissatisfaction on Employee Voluntary Turnover Intention. Jurnal Pengurusan. 59. 1 indexed citations
15.
Alam, Syed Shah, Maisarah Ahmad, Yi‐Hui Ho, Nor Asiah Omar, & Chieh‐Yu Lin. (2020). Applying an Extended Theory of Planned Behavior to Sustainable Food Consumption. Sustainability. 12(20). 8394–8394. 54 indexed citations
16.
Alam, Syed Shah, Nor Ghani Md Nor, Mohd Helmi Ali, Nor Asiah Omar, & Che Aniza Che Wel. (2017). Relationship between entrepreneur’s traits and cloud computing adoption among malay-owned SMEs in Malaysia. Cuadernos de Gestión. 18(2). 115–132. 9 indexed citations
17.
Omar, Nor Asiah, et al.. (2017). The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: An empirical study. Malaysian Journal of Society and Space. 12(2). 16 indexed citations
18.
Omar, Nor Asiah, et al.. (2015). Assessing the Effect of Loyalty Program Benefits in Satisfaction-Loyalty Relationship: Evidence from Malaysia. 43. 145–159. 6 indexed citations
19.
Aziz, Norzalita Abd, et al.. (2012). Examining the Impact of Visitors’ Emotions and Perceived Quality towards Satisfaction and Revisit Intention to Theme Parks (Kajian Kesan Emosi dan Tanggapan Kualiti Pengunjung Terhadap Kepuasan dan Hasrat Berkunjung Semula Ke Taman Tema). 35. 6 indexed citations
20.
Sidin, Samsinar, et al.. (2011). A Preliminary Investigation of Adolescents’ Perception of the Role of Internet in Parent Consumer Socialization. SSRN Electronic Journal. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Ibrahim A. Elshaer Breakdown of academic impact, for papers by See Kwong Goh Breakdown of academic impact, for papers by Neeraj Pandey Breakdown of academic impact, for papers by Lăcrămioara Radomir Breakdown of academic impact, for papers by Ovidiu Ioan Moisescu Breakdown of academic impact, for papers by Syed Shah Alam Breakdown of academic impact, for papers by Francisco Javier Miranda González Breakdown of academic impact, for papers by Siew Imm Ng Breakdown of academic impact, for papers by Mukhamad Najib Breakdown of academic impact, for papers by Graça Miranda Silva
Rankless by CCL
2026