Nittaya Wongtada

819 total citations
18 papers, 584 citations indexed

About

Nittaya Wongtada is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Nittaya Wongtada has authored 18 papers receiving a total of 584 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Nittaya Wongtada's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (3 papers). Nittaya Wongtada is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (3 papers). Nittaya Wongtada collaborates with scholars based in Thailand, United States and France. Nittaya Wongtada's co-authors include Victor V. Cordell, Robert L. Kieschnick, Gillian Rice, Subir Bandyopadhyay, Shaker A. Zahra and Jooh Lee and has published in prestigious journals such as Journal of Business Research, Journal of Consumer Marketing and Asia Pacific Journal of Management.

In The Last Decade

Nittaya Wongtada

17 papers receiving 506 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Nittaya Wongtada Thailand 10 381 235 129 85 82 18 584
Mourad Touzani France 12 305 0.8× 264 1.1× 78 0.6× 101 1.2× 60 0.7× 36 603
Denise J. Luethge United States 11 235 0.6× 202 0.9× 112 0.9× 124 1.5× 87 1.1× 16 534
Ioannis Rizomyliotis United Kingdom 12 329 0.9× 290 1.2× 143 1.1× 113 1.3× 77 0.9× 41 605
Yasser Moustafa Shehawy Saudi Arabia 13 320 0.8× 232 1.0× 96 0.7× 181 2.1× 114 1.4× 23 698
Marco Cioppi Italy 11 311 0.8× 338 1.4× 137 1.1× 153 1.8× 143 1.7× 31 668
François Durrieu France 12 253 0.7× 209 0.9× 134 1.0× 238 2.8× 105 1.3× 34 677
Hsiu‐Hua Chang Taiwan 14 503 1.3× 393 1.7× 265 2.1× 115 1.4× 101 1.2× 28 875
Deepa Sethi India 13 199 0.5× 278 1.2× 109 0.8× 105 1.2× 45 0.5× 28 541
Georg Fassott Germany 7 199 0.5× 251 1.1× 180 1.4× 182 2.1× 119 1.5× 11 584
Bang Nguyen‐Viet Vietnam 13 439 1.2× 318 1.4× 75 0.6× 71 0.8× 143 1.7× 50 717

Countries citing papers authored by Nittaya Wongtada

Since Specialization
Citations

This map shows the geographic impact of Nittaya Wongtada's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nittaya Wongtada with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nittaya Wongtada more than expected).

Fields of papers citing papers by Nittaya Wongtada

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nittaya Wongtada. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nittaya Wongtada. The network helps show where Nittaya Wongtada may publish in the future.

Co-authorship network of co-authors of Nittaya Wongtada

This figure shows the co-authorship network connecting the top 25 collaborators of Nittaya Wongtada. A scholar is included among the top collaborators of Nittaya Wongtada based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nittaya Wongtada. Nittaya Wongtada is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

18 of 18 papers shown
1.
Wongtada, Nittaya. (2022). ABC Smart Coffee Maker: A Young Techno Start-Up. RePEc: Research Papers in Economics. 19(1). 64–81.
2.
Wongtada, Nittaya, et al.. (2020). The role online review on mobile commerce adoption: an inclusive growth context. Journal of Asia Business Studies. 14(5). 759–778. 18 indexed citations
3.
Wongtada, Nittaya, et al.. (2020). Distinctive Role of Toxic Haze in Promoting Individual and Collective Pro-Environmental Behavior of the Youth in Thailand. 11(5). 1184–1199. 1 indexed citations
4.
Wongtada, Nittaya. (2019). Subliminal Persuasion on a Consumer’s Cognitive Process: A Review. Journal of Applied Economic Sciences (JAES). 804–817. 2 indexed citations
5.
Wongtada, Nittaya, et al.. (2019). Leveraging the technology acceptance model for mobile commerce adoption under distinct stages of adoption. Asia Pacific Journal of Marketing and Logistics. 33(6). 1415–1436. 39 indexed citations
6.
Wongtada, Nittaya, et al.. (2018). Mobile commerce adoption among the bottom of the pyramid: a case of street vendors in Thailand. Journal of Science and Technology Policy Management. 10(1). 193–213. 36 indexed citations
7.
Wongtada, Nittaya. (2015). The ecology of street vending: A review with policy implications. 145–150. 2 indexed citations
8.
Wongtada, Nittaya. (2013). Street Vending Phenomena: A Literature Review and Research Agenda. Thunderbird International Business Review. 56(1). 55–75. 46 indexed citations
9.
Wongtada, Nittaya, Gillian Rice, & Subir Bandyopadhyay. (2012). Developing and Validating AFFINITY: A New Scale to Measure Consumer Affinity toward Foreign Countries. Journal of International Consumer Marketing. 24(3). 147–167. 35 indexed citations
10.
Wongtada, Nittaya, et al.. (2011). The Role of eBay in Pedagogical Experiential Learning. 6. 1 indexed citations
11.
Bandyopadhyay, Subir, Nittaya Wongtada, & Gillian Rice. (2011). Measuring the impact of inter‐attitudinal conflict on consumer evaluations of foreign products. Journal of Consumer Marketing. 28(3). 211–224. 22 indexed citations
12.
Wongtada, Nittaya & Gillian Rice. (2008). Multidimensional latent traits of perceived organizational innovation: Differences between Thai and Egyptian employees. Asia Pacific Journal of Management. 25(3). 537–562. 20 indexed citations
13.
Rice, Gillian & Nittaya Wongtada. (2007). Conceptualizing Inter-Attitudinal Conflict in Consumer Response to Foreign Brands. Journal of International Consumer Marketing. 20(1). 51–65. 20 indexed citations
14.
Rice, Gillian, et al.. (1996). An Investigation of Self-Efficacy and Environmentally Concerned Behavior of Thai Consumers. Journal of International Consumer Marketing. 9(2). 1–19. 30 indexed citations
15.
Cordell, Victor V., Nittaya Wongtada, & Robert L. Kieschnick. (1996). Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants. Journal of Business Research. 35(1). 41–53. 303 indexed citations
16.
Lee, Jooh, Shaker A. Zahra, & Nittaya Wongtada. (1994). A Comparative Study of Leading American, Japanese, and Korean Corporate Strategy and Financial Performance. Journal of Asia-Pacific Business. 1(1). 65–96. 2 indexed citations
17.
Wongtada, Nittaya. (1993). Forces Controlling the Compliance of the Gentlemen's Agreement Among Overseas Chinese Businessmen. Journal of International Consumer Marketing. 5(2). 69–83. 6 indexed citations
18.
Cordell, Victor V. & Nittaya Wongtada. (1991). Modeling Determinants of Cross Border Trade in Counterfeit Goods. Journal of Global Marketing. 4(3). 27–48. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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