Mathupayas Thongmak
- Information Systems and Management top 2%
- Sociology and Political Science top 10%
- Education top 10%
- Information Systems top 10%
- Marketing top 10%
- Topics
- Technology Adoption and User Behaviour (15 papers)Digital Marketing and Social Media (12 papers)Online and Blended Learning (6 papers)
- Cited by
- Information Systems and ManagementMarketingOrganizational Behavior and Human Resource Management
- Partner nations
- Thailand
In The Last Decade
Mathupayas Thongmak
34 papers receiving 377 citations
Peers
Comparison fields: 5 of 63
- Information Systems and Management 169
- Sociology and Political Science 159
- Education 101
- Information Systems 96
- Marketing 68
Countries citing papers authored by Mathupayas Thongmak
This map shows the geographic impact of Mathupayas Thongmak's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mathupayas Thongmak with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mathupayas Thongmak more than expected).
Fields of papers citing papers by Mathupayas Thongmak
This network shows the impact of papers produced by Mathupayas Thongmak. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mathupayas Thongmak. The network helps show where Mathupayas Thongmak may publish in the future.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 3 | |
| 2 | 0 | |
| 3 | 1 | |
| 4 | 9 | |
| 5 | 0 | |
| 6 | The Influence of Facebook Marketing Using Gamification on Consumers Purchase Intention | 1 |
| 7 | 8 | |
| 8 | 23 | |
| 9 | 18 | |
| 10 | 0 | |
| 11 | The Use of Gamification in an Introductory MIS Course: the Views of Game Participants and Game Conductors | 2 |
| 12 | Gamifying the First Programming Class: Outcomes and Antecedents of Continued Engagement Intention | 3 |
| 13 | 1 | |
| 14 | 147 | |
| 15 | Factors Affecting Computer Crime Protection Behavior | 10 |
| 16 | Youth's Intention To Pirate Digital Products: Antecedents And Consequences | 1 |
| 17 | Green ICTs? Awareness and Adoption: a Case Study of University Freshmen in Thailand. | 8 |
| 18 | Facebook © Adoption as Computer-Mediated Communication for University Students. | 7 |
| 19 | Predicting Faulty Classes Using Design Metrics with Discriminant Analysis. | 8 |
| 20 | 7 |
About Mathupayas Thongmak
Mathupayas Thongmak is a scholar working on Information Systems and Management, Computer Science Applications and Communication, having authored 39 papers that have together received 409 indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (15 papers), Digital Marketing and Social Media (12 papers) and Online and Blended Learning (6 papers). The work is most often cited by research in Information Systems and Management (169 citations), Marketing (68 citations) and Organizational Behavior and Human Resource Management (51 citations). Mathupayas Thongmak has collaborated with scholars based in Thailand. Their work appears in journals such as Computers in Human Behavior, Journal of the Association for Information Systems and Heliyon.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.