Mary M. Long

1.1k total citations
23 papers, 811 citations indexed

About

Mary M. Long is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mary M. Long has authored 23 papers receiving a total of 811 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 8 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mary M. Long's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (5 papers). Mary M. Long is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (5 papers). Mary M. Long collaborates with scholars based in United States and China. Mary M. Long's co-authors include Leon G. Schiffman, Charles A. McMellon, Elaine Sherman, Larry Chiagouris, J. David Lichtenthal, Rajneesh Suri, Kent B. Monroe, Hope K. Haefner, Jim Y. Wan and Joseph T. Santoso and has published in prestigious journals such as Journal of Business Research, Obstetrics and Gynecology and Industrial Marketing Management.

In The Last Decade

Mary M. Long

22 papers receiving 712 citations

Peers

Mary M. Long

MARKE

SPS

OBHRM

ISM

Joshua T. Beck United States

Mustafa Tümer Cyprus

Srabanti Mukherjee India

Linda Robinson Australia

Jin Yong Park South Korea

Auliana Poon United Kingdom

Andreas Hack Switzerland

Shawn T. Thelen United States

John Egan United Kingdom

Richard S. Tedlow United States

Joshua T. Beck United States

Mary M. Long

798 ×2.0

MARKE

570 ×1.7

SPS

578 ×1.8

OBHRM

135 ×0.6

ISM

277 ×3.7

Citations per year, relative to Mary M. Long Mary M. Long (= 1×) peers Joshua T. Beck

Countries citing papers authored by Mary M. Long

Since Specialization

Citations

This map shows the geographic impact of Mary M. Long's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mary M. Long with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mary M. Long more than expected).

Fields of papers citing papers by Mary M. Long

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mary M. Long. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mary M. Long. The network helps show where Mary M. Long may publish in the future.

Co-authorship network of co-authors of Mary M. Long

This figure shows the co-authorship network connecting the top 25 collaborators of Mary M. Long. A scholar is included among the top collaborators of Mary M. Long based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mary M. Long. Mary M. Long is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Robbins, Brian L., et al.. (2022). Analysis of D- and L- Isomers of (Meth)amphetamine in Human K2EDTA Plasma. Trends journal of sciences research. 3(1). 1–12. 1 indexed citations

Long, Mary M., Dennis Sandler, & Martin T. Topol. (2017). Short-Term Field Study Programs: A Holistic and Experiential Approach to Learning. Journal of Teaching in International Business. 28(1). 49–63. 4 indexed citations

Long, Mary M., et al.. (2015). The Clothing Swap: Social, Sustainable, and Sacred. DigitalCommons - Kennesaw State University (Kennesaw State University). 1 indexed citations

Cole, Michael, Mary M. Long, Larry Chiagouris, & Pradeep Gopalakrishna. (2011). Transitioning from Traditional to Digital Content: An Examination of Opinion Leadership and Word-of-Mouth Communication across Various Media Platforms. Journal of Internet Commerce. 10(2). 91–105. 11 indexed citations

Long, Mary M., Dennis Sandler, & Pradeep Gopalakrishna. (2011). The impact of an international field study on students learning and consumer ethnocentrism. International Journal of Business Innovation and Research. 5(6). 704–704. 2 indexed citations

Santoso, Joseph T., et al.. (2010). Anal Intraepithelial Neoplasia in Women With Genital Intraepithelial Neoplasia. Obstetrics and Gynecology. 116(3). 578–582. 66 indexed citations

Chiagouris, Larry, Mary M. Long, & Richard E. Plank. (2008). The Consumption of Online News: The Relationship of Attitudes Toward the Site and Credibility. Journal of Internet Commerce. 7(4). 528–549. 6 indexed citations

Long, Mary M., et al.. (2007). Making Progress: The Use Of Multiple Progress Reports To Enhance Advertising Students’ Media Plan Term Projects. Journal of College Teaching & Learning (TLC). 4(1). 2 indexed citations

McMellon, Charles A. & Mary M. Long. (2006). Sympathy, Patriotism and Cynicism: Post-9/11 New York City Newspaper Advertising Content and Consumer Reactions. Journal of Current Issues & Research in Advertising. 28(1). 1–18. 16 indexed citations

10.

Long, Mary M., Thomas Tellefsen, & J. David Lichtenthal. (2006). Internet integration into the industrial selling process: A step-by-step approach. Industrial Marketing Management. 36(5). 676–689. 31 indexed citations

11.

Long, Mary M., et al.. (2006). Building Relationships with Business and Leisure Flyers. Services Marketing Quarterly. 28(1). 1–17. 11 indexed citations

12.

Long, Mary M. & Larry Chiagouris. (2006). The role of credibility in shaping attitudes toward nonprofit websites. International Journal of Nonprofit and Voluntary Sector Marketing. 11(3). 239–249. 43 indexed citations

13.

McMellon, Charles A. & Mary M. Long. (2004). From Patriotic to Tasteless: Exploring Consumer Reactions to 9/11/2001 Related Advertising. ACR North American Advances. 5 indexed citations

14.

Suri, Rajneesh, Mary M. Long, & Kent B. Monroe. (2003). The impact of the Internet and consumer motivation on evaluation of prices. Journal of Business Research. 56(5). 379–390. 54 indexed citations

15.

Long, Mary M., et al.. (2003). In the air again: frequent flyer relationship programmes and business travellers' quality of life. International Journal of Tourism Research. 5(6). 421–432. 12 indexed citations

16.

Schiffman, Leon G., Elaine Sherman, & Mary M. Long. (2003). Toward a better understanding of the interplay of personal values and the internet. Psychology and Marketing. 20(2). 169–186. 107 indexed citations

17.

Long, Mary M. & Leon G. Schiffman. (2000). Consumption values and relationships: segmenting the market for frequency programs. Journal of Consumer Marketing. 17(3). 214–232. 185 indexed citations

18.

Long, Mary M. & Leon G. Schiffman. (1997). Swatch fever: An allegory for understanding the paradox of collecting. Psychology and Marketing. 14(5). 495–509. 33 indexed citations

19.

Lichtenthal, J. David, David T. Wilson, & Mary M. Long. (1997). Scientific contributions to the field from the Journal of Business-to-Business Marketing. Journal of Business Research. 38(3). 211–233. 25 indexed citations

20.

Shani, David, Dennis Sandler, & Mary M. Long. (1992). Courting Women Using Sports Marketing: A Content Analysis of the US Open. International Journal of Advertising. 11(4). 377–392. 12 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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