Mark R. Gleim

2.6k total citations · 2 hit papers
25 papers, 1.9k citations indexed

About

Mark R. Gleim is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mark R. Gleim has authored 25 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mark R. Gleim's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Sharing Economy and Platforms (7 papers) and Consumer Retail Behavior Studies (7 papers). Mark R. Gleim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Sharing Economy and Platforms (7 papers) and Consumer Retail Behavior Studies (7 papers). Mark R. Gleim collaborates with scholars based in United States, India and China. Mark R. Gleim's co-authors include J. Joseph Cronin, Jeffery S. Smith, Stéphanie Lawson, Demetra Andrews, Jeffery S. Smith, Edward Ramirez, Rebeca Perren, Jiyoung Hwang, Catherine Johnson and Jennifer L. Stevens and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing.

In The Last Decade

Mark R. Gleim

23 papers receiving 1.8k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Against the Green: A Multi-method Examination of the Barriers to Green Consumption

2012 644 citations Mark R. Gleim, Jeffery S. Smith et al. profile →
Green marketing strategies: an examination of stakeholders and the opportunities they present

2010 524 citations J. Joseph Cronin, Jeffery S. Smith et al. Journal of the Academy of Marketing Science profile →

Peers

Mark R. Gleim

MARKE

MMPL

SPS

ISM

Fabien Durif Canada

Ingo Balderjahn Germany

Florence Benoît-Moreau France

Camilla Barbarossa Italy

Deepak Jaiswal India

Irfan Hameed Pakistan

Jihad Mohammad Malaysia

Suzanne C. Beckmann Denmark

Marius Claudy Ireland

Fabien Durif Canada

Mark R. Gleim

1.2k ×0.7

MARKE

351 ×0.7

367 ×0.7

MMPL

477 ×1.0

SPS

83 ×0.7

ISM

Citations per year, relative to Mark R. Gleim Mark R. Gleim (= 1×) peers Fabien Durif

Countries citing papers authored by Mark R. Gleim

Since Specialization

Citations

This map shows the geographic impact of Mark R. Gleim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark R. Gleim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark R. Gleim more than expected).

Fields of papers citing papers by Mark R. Gleim

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark R. Gleim. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark R. Gleim. The network helps show where Mark R. Gleim may publish in the future.

Co-authorship network of co-authors of Mark R. Gleim

This figure shows the co-authorship network connecting the top 25 collaborators of Mark R. Gleim. A scholar is included among the top collaborators of Mark R. Gleim based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark R. Gleim. Mark R. Gleim is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Gleim, Mark R., et al.. (2025). Closing the gender wage gap: strategies for mitigating the effect of gender on pricing decisions. The Journal of Marketing Theory and Practice. 34(2). 373–385.

Gleim, Mark R., et al.. (2024). Examining the customer experience in the metaverse retail revolution. Journal of Business Research. 186. 115045–115045. 10 indexed citations

Howard, Matt C., et al.. (2024). Ethical leadership in a remote working context: implications for salesperson well-being and performance. Journal of Personal Selling and Sales Management. 45(2). 174–187.

Stevens, Jennifer L., et al.. (2024). Experience identification: connecting online engagement to offline loyalty. Journal of Services Marketing. 38(8). 1012–1029. 2 indexed citations

Gleim, Mark R., et al.. (2023). Metaverse: shifting the reality of services. Journal of Services Marketing. 38(1). 13–27. 17 indexed citations

Davidson, Alexander, et al.. (2023). Gig worker typology and research agenda: advancing research for frontline service providers. Journal of Service Theory and Practice. 33(5). 647–670. 9 indexed citations

Davidson, Alexander & Mark R. Gleim. (2022). The gender earnings gap in sharing economy services: The role of price, number of stays, and guests accommodated on Airbnb. The Journal of Marketing Theory and Practice. 31(4). 490–501. 4 indexed citations

Stevens, Jennifer L., Catherine Johnson, & Mark R. Gleim. (2022). Why own when you can access? Motivations for engaging in collaborative consumption. The Journal of Marketing Theory and Practice. 31(1). 1–17. 8 indexed citations

Gleim, Mark R., et al.. (2022). Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies. Journal of Retailing and Consumer Services. 70. 103124–103124. 33 indexed citations

10.

Gleim, Mark R., et al.. (2022). Platform marketplaces: unifying our understanding of lateral exchange markets. European Journal of Marketing. 57(1). 1–28. 10 indexed citations

11.

Gleim, Mark R. & Jennifer L. Stevens. (2021). Blockchain: a game changer for marketers?. Marketing Letters. 32(1). 123–128. 38 indexed citations

12.

Lawson, Stéphanie, Mark R. Gleim, & Michael D. Hartline. (2021). Decisions, decisions: variations in decision-making for access-based consumption. The Journal of Marketing Theory and Practice. 29(3). 358–374. 18 indexed citations

13.

Gleim, Mark R., Catherine Johnson, & Stéphanie Lawson. (2019). Sharers and sellers: A multi-group examination of gig economy workers' perceptions. Journal of Business Research. 98. 142–152. 101 indexed citations

14.

Gleim, Mark R., Jeffery S. Smith, & J. Joseph Cronin. (2018). Extending the institutional environment: the impact of internal and external factors on the green behaviors of an individual. Journal of Strategic Marketing. 27(6). 505–520. 20 indexed citations

15.

Lawson, Stéphanie, Mark R. Gleim, Rebeca Perren, & Jiyoung Hwang. (2016). Freedom from ownership: An exploration of access-based consumption. Journal of Business Research. 69(8). 2615–2623. 165 indexed citations

16.

Gleim, Mark R., Stéphanie Lawson, & Stacey G. Robinson. (2015). When Perception Isn’t Reality: An Examination of Consumer Perceptions of Innovation. 25(1). 8 indexed citations

17.

Gleim, Mark R. & Stéphanie Lawson. (2014). Spanning the gap: an examination of the factors leading to the green gap. Journal of Consumer Marketing. 31(6/7). 503–514. 152 indexed citations

18.

Smith, Jeffery S., et al.. (2013). Using an Old Dog for New Tricks. Journal of Service Research. 17(1). 85–101. 28 indexed citations

19.

Cronin, J. Joseph, et al.. (2010). Green marketing strategies: an examination of stakeholders and the opportunities they present. Journal of the Academy of Marketing Science. 39(1). 158–174. 524 indexed citations breakdown →

20.

Smith, Jeffery S., Lorraine Lee, & Mark R. Gleim. (2009). The impact of RFID on service organizations: a service profit chain perspective. Managing Service Quality. 19(2). 179–194. 10 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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