Mark Chong

622 total citations
21 papers, 388 citations indexed

About

Mark Chong is a scholar working on Marketing, Communication and Strategy and Management. According to data from OpenAlex, Mark Chong has authored 21 papers receiving a total of 388 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 4 papers in Communication and 4 papers in Strategy and Management. Recurrent topics in Mark Chong's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Agriculture Sustainability and Environmental Impact (3 papers) and Corporate Identity and Reputation (3 papers). Mark Chong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Agriculture Sustainability and Environmental Impact (3 papers) and Corporate Identity and Reputation (3 papers). Mark Chong collaborates with scholars based in Singapore and United States. Mark Chong's co-authors include Angela K.‐Y. Leung, Jin‐Cheon Na, Siyoung Chung, Thomas Menkhoff, Benjamin Kok Siew Gan, Swapna Gottipati and Chee Wei Tan and has published in prestigious journals such as Journal of Environmental Psychology, Appetite and Health Communication.

In The Last Decade

Mark Chong

16 papers receiving 353 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Mark Chong Singapore 10 122 119 101 92 62 21 388
Beata Kupiec‐Teahan United Kingdom 7 76 0.6× 114 1.0× 98 1.0× 124 1.3× 21 0.3× 13 391
Sandra Luxton Australia 8 206 1.7× 228 1.9× 122 1.2× 396 4.3× 71 1.1× 25 603
Stephen Singaraju Australia 9 46 0.4× 177 1.5× 43 0.4× 151 1.6× 31 0.5× 12 374
Marlon Dalmoro Brazil 12 67 0.5× 113 0.9× 53 0.5× 195 2.1× 18 0.3× 48 490
Young‐Ju Kim South Korea 9 27 0.2× 170 1.4× 66 0.7× 56 0.6× 83 1.3× 34 455
Jihye Min United States 12 55 0.5× 286 2.4× 115 1.1× 266 2.9× 23 0.4× 24 586
John G. Knight New Zealand 11 88 0.7× 184 1.5× 76 0.8× 291 3.2× 19 0.3× 20 644
Germano Glufke Reis Brazil 14 100 0.8× 55 0.5× 140 1.4× 42 0.5× 11 0.2× 48 517
R. G. Vishnu Menon Iceland 11 36 0.3× 179 1.5× 45 0.4× 239 2.6× 12 0.2× 18 414
Marlusa Gosling Brazil 11 34 0.3× 374 3.1× 105 1.0× 190 2.1× 20 0.3× 113 592

Countries citing papers authored by Mark Chong

Since Specialization
Citations

This map shows the geographic impact of Mark Chong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Chong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Chong more than expected).

Fields of papers citing papers by Mark Chong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark Chong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Chong. The network helps show where Mark Chong may publish in the future.

Co-authorship network of co-authors of Mark Chong

This figure shows the co-authorship network connecting the top 25 collaborators of Mark Chong. A scholar is included among the top collaborators of Mark Chong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark Chong. Mark Chong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Chong, Mark, et al.. (2024). On-site sensory experience boosts acceptance of cultivated chicken. Future Foods. 9. 100326–100326. 7 indexed citations
2.
Chong, Mark, et al.. (2023). Effects of framing, nomenclature, and aversion to tampering with nature on consumer acceptance of cultivated meat in Singapore. Journal of Environmental Psychology. 91. 102140–102140. 10 indexed citations
3.
Chong, Mark, et al.. (2023). Not getting laid: consumer acceptance of precision fermentation made egg. Frontiers in Sustainable Food Systems. 7. 8 indexed citations
4.
Leung, Angela K.‐Y., et al.. (2023). Higher well-being individuals are more receptive to cultivated meat: An investigation of their reasoning for consuming cultivated meat. Appetite. 184. 106496–106496. 19 indexed citations
5.
Na, Jin‐Cheon, et al.. (2022). Exploring how online responses change in response to debunking messages about COVID-19 on WhatsApp. Online Information Review. 46(6). 1184–1204. 6 indexed citations
6.
Chong, Mark, et al.. (2022). A cross-country investigation of social image motivation and acceptance of lab-grown meat in Singapore and the United States. Appetite. 173. 105990–105990. 36 indexed citations
7.
Gottipati, Swapna, et al.. (2021). Exploring Media Portrayals of People with Mental Disorders using NLP. 6 indexed citations
8.
Chong, Mark, Benjamin Kok Siew Gan, & Thomas Menkhoff. (2021). Enhancing students’ global competence through international business study missions. Journal of International Education in Business. 15(2). 165–183. 9 indexed citations
9.
Chong, Mark, et al.. (2020). Living the Corporate Purpose. WORLD SCIENTIFIC eBooks.
10.
Tan, Chee Wei, et al.. (2019). Singapore’s ‘Crazy Rich Asians’ experience of city branding. Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University). 1 indexed citations
11.
Chung, Siyoung, et al.. (2018). Evolution of corporate reputation during an evolving controversy. Journal of Communication Management. 23(1). 52–71. 16 indexed citations
12.
Chong, Mark, et al.. (2016). The Social Amplification of Haze-Related Risks on the Internet. Health Communication. 33(1). 14–21. 48 indexed citations
13.
Chong, Mark, et al.. (2014). Start-up reputations In Asian markets. Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University). 1(2). 76. 1 indexed citations
14.
Chong, Mark. (2012). Importance of Corporate Reputation. Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University). 1 indexed citations
15.
Chong, Mark. (2009). Going Beyond Compliance, Gaining Global Trust: Singapore Telecommunications Limited. Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University). 217. 1 indexed citations
16.
Chong, Mark. (2009). Employee Participation in CSR and Corporate Identity: Insights from a Disaster-Response Program in the Asia-Pacific. Corporate Reputation Review. 12(2). 106–119. 85 indexed citations
17.
Chong, Mark. (2007). The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines' Experience. Corporate Reputation Review. 10(3). 201–212. 100 indexed citations
18.
Chong, Mark. (2006). The Importance of Issues Management in International Mergers and Acquisitions. Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University).
19.
Chong, Mark. (2005). Perception of the risks and benefits ofBteggplant by Indian farmers. Journal of Risk Research. 8(7-8). 617–634. 20 indexed citations
20.
Chong, Mark. (2003). Comparative Research on Biotechnology and the Public: Report to the US-EC Task Force on Biotechnology Research. Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Beata Kupiec‐Teahan Breakdown of academic impact, for papers by Sandra Luxton Breakdown of academic impact, for papers by Stephen Singaraju Breakdown of academic impact, for papers by Marlon Dalmoro Breakdown of academic impact, for papers by Young‐Ju Kim Breakdown of academic impact, for papers by Jihye Min Breakdown of academic impact, for papers by John G. Knight Breakdown of academic impact, for papers by Germano Glufke Reis Breakdown of academic impact, for papers by R. G. Vishnu Menon Breakdown of academic impact, for papers by Marlusa Gosling
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2026