Maha Mourad

718 total citations
21 papers, 493 citations indexed

About

Maha Mourad is a scholar working on Organizational Behavior and Human Resource Management, Strategy and Management and Marketing. According to data from OpenAlex, Maha Mourad has authored 21 papers receiving a total of 493 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Organizational Behavior and Human Resource Management, 6 papers in Strategy and Management and 6 papers in Marketing. Recurrent topics in Maha Mourad's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (6 papers) and Corporate Identity and Reputation (3 papers). Maha Mourad is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (6 papers) and Corporate Identity and Reputation (3 papers). Maha Mourad collaborates with scholars based in Egypt, United Kingdom and United States. Maha Mourad's co-authors include Christine Ennew, Wael Kortam, Felix Maringe, Ahmed Tolba, Salah S. Hassan, Nizar Becheikh, Hamed M. Shamma and Shahid N. Bhuian and has published in prestigious journals such as Injury, Studies in Higher Education and Journal of Product & Brand Management.

In The Last Decade

Maha Mourad

21 papers receiving 453 citations

Peers

Maha Mourad

MARKE

SPS

OBHRM

EDUCA

Iwan Setiawan Indonesia

Mukaram Ali Khan Pakistan

Mohd Rizal Razalli Malaysia

Javier A. Sánchez-Torres Colombia

Denis Harrington Ireland

Raza Ali Pakistan

Mei Peng Low Malaysia

Nadia Nasir Pakistan

Carolyn Findley Musgrove United States

Nuryakin Nuryakin Indonesia

Iwan Setiawan Indonesia

Maha Mourad

159 ×0.6

MARKE

156 ×0.9

SPS

69 ×0.4

48 ×0.4

OBHRM

35 ×0.7

EDUCA

Citations per year, relative to Maha Mourad Maha Mourad (= 1×) peers Iwan Setiawan

Countries citing papers authored by Maha Mourad

Since Specialization

Citations

This map shows the geographic impact of Maha Mourad's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Maha Mourad with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Maha Mourad more than expected).

Fields of papers citing papers by Maha Mourad

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Maha Mourad. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Maha Mourad. The network helps show where Maha Mourad may publish in the future.

Co-authorship network of co-authors of Maha Mourad

This figure shows the co-authorship network connecting the top 25 collaborators of Maha Mourad. A scholar is included among the top collaborators of Maha Mourad based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Maha Mourad. Maha Mourad is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Mourad, Maha, et al.. (2023). Para-inguinal hernia; presentation, diagnosis and surgical treatment, a case report. International Journal of Surgery Case Reports. 108. 108445–108445. 1 indexed citations

Mourad, Maha, et al.. (2021). The utility of a second head CT scan after a negative initial CT scan in head trauma patients on new direct oral anticoagulants (DOACs). Injury. 52(9). 2571–2575. 7 indexed citations

Becheikh, Nizar, Maha Mourad, & Ahmed Tolba. (2021). Promoting Case-Based Learning in Business Higher Education in the Middle East and North Africa Region. Organizational Behavior Teaching Review. 46(4). 778–808. 4 indexed citations

Mourad, Maha, et al.. (2019). Brand equity in higher education: comparative analysis. Studies in Higher Education. 45(1). 209–231. 44 indexed citations

Mourad, Maha, et al.. (2018). Antecedents of Technology Adoption in Learning Environments: Evidence from MENA Higher Education. International Journal of Marketing Studies. 10(4). 51–51. 1 indexed citations

Mourad, Maha, et al.. (2018). Trends in Deaths from Rheumatic Heart Disease in the Eastern Mediterranean Region: Burden and Challenges. Journal of Cardiovascular Development and Disease. 5(2). 32–32. 11 indexed citations

Ennew, Christine, et al.. (2018). A comparative analysis of dimensions of COO and animosity on industrial buyers’ attitudes and intentions. Journal of Product & Brand Management. 27(7). 832–846. 9 indexed citations

Mourad, Maha. (2017). Quality assurance as a driver of information management strategy. Journal of Enterprise Information Management. 30(5). 779–794. 15 indexed citations

Mourad, Maha, et al.. (2014). The adoption of technological innovations in a B2B context: an empirical study on the higher education industry in Egypt. Journal of Business and Industrial Marketing. 29(6). 525–545. 13 indexed citations

10.

Bhuian, Shahid N., Hamed M. Shamma, Maha Mourad, & Ahmed Tolba. (2013). Managerial traits, market orientation and organisational performance: an empirical examination in a Middle Eastern context. International Journal of Economics and Business Research. 6(1). 52–52. 1 indexed citations

11.

Mourad, Maha, et al.. (2013). Branding Islamic studies: exploratory study in the Middle East. Journal of Islamic marketing. 4(2). 150–162. 14 indexed citations

12.

Maringe, Felix & Maha Mourad. (2012). Marketing for Higher Education in Developing Countries: emphases and omissions. Journal of Marketing for HIGHER EDUCATION. 22(1). 1–9. 26 indexed citations

13.

Mourad, Maha, et al.. (2012). Perception of green brand in an emerging innovative market. European Journal of Innovation Management. 15(4). 514–537. 135 indexed citations

14.

Mourad, Maha, et al.. (2012). The Effect of Online Communication on Corporate Brand Image. RePEc: Research Papers in Economics. 2(1). 1–15. 7 indexed citations

15.

Mourad, Maha. (2011). Role of brand related factors in influencing students' choice in Higher Education (HE) market. International Journal of Management in Education. 5(2/3). 258–258. 11 indexed citations

16.

Mourad, Maha, Christine Ennew, & Wael Kortam. (2011). Brand equity in higher education. Marketing Intelligence & Planning. 29(4). 403–420. 138 indexed citations

17.

Hassan, Salah S., Maha Mourad, & Ahmed Tolba. (2010). Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion. International Journal of Technology Marketing. 5(3). 203–203. 8 indexed citations

18.

Mourad, Maha, Christine Ennew, & Wael Kortam. (2010). Descriptive Evidence on the Role of Corporate Brands in Marketing Higher Education Services. Service Science. 2(3). 154–166. 14 indexed citations

19.

Mourad, Maha. (2010). Students' adoption of an open access online education service. Online Information Review. 34(4). 604–617. 8 indexed citations

20.

Mourad, Maha. (2010). Internationalisation: a new positioning strategy in the higher education market. International Journal of Management in Education. 4(2). 185–185. 17 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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