Kosuke Mizukoshi

1.6k total citations · 1 hit paper
14 papers, 587 citations indexed

About

Kosuke Mizukoshi is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Kosuke Mizukoshi has authored 14 papers receiving a total of 587 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Sociology and Political Science, 5 papers in Marketing and 2 papers in Strategy and Management. Recurrent topics in Kosuke Mizukoshi's work include Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Japanese History and Culture (2 papers). Kosuke Mizukoshi is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Japanese History and Culture (2 papers). Kosuke Mizukoshi collaborates with scholars based in Japan. Kosuke Mizukoshi's co-authors include Florian Kohlbacher and Satoko Suzuki and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Media Literacy Education and Qualitative Market Research An International Journal.

In The Last Decade

Kosuke Mizukoshi

10 papers receiving 555 citations

Hit Papers

Case Study Research and Applications 2023 2026 2024 2025 2023 100 200 300 400 500

Peers

Kosuke Mizukoshi
Marian Iszatt‐White United Kingdom
Larry M. Dooley United States
Peter Hosie Australia
Sophie Lythreatis United Kingdom
Karen Becker Australia
Zaidah Zainal Malaysia
Marian Iszatt‐White United Kingdom
Kosuke Mizukoshi
Citations per year, relative to Kosuke Mizukoshi Kosuke Mizukoshi (= 1×) peers Marian Iszatt‐White

Countries citing papers authored by Kosuke Mizukoshi

Since Specialization
Citations

This map shows the geographic impact of Kosuke Mizukoshi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kosuke Mizukoshi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kosuke Mizukoshi more than expected).

Fields of papers citing papers by Kosuke Mizukoshi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kosuke Mizukoshi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kosuke Mizukoshi. The network helps show where Kosuke Mizukoshi may publish in the future.

Co-authorship network of co-authors of Kosuke Mizukoshi

This figure shows the co-authorship network connecting the top 25 collaborators of Kosuke Mizukoshi. A scholar is included among the top collaborators of Kosuke Mizukoshi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kosuke Mizukoshi. Kosuke Mizukoshi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

14 of 14 papers shown
1.
Mizukoshi, Kosuke, et al.. (2024). Humanistic corporate accounts on social media: exploring identity construction and authenticity management. Qualitative Market Research An International Journal. 27(2). 301–318.
2.
Mizukoshi, Kosuke. (2023). Case Study Research and Applications. SHILAP Revista de lepidopterología. 43(2). 3–5. 550 indexed citations breakdown →
3.
Mizukoshi, Kosuke. (2023). The Impact of Materialism and Well-being on Buycotts. 9(1). 46–62. 1 indexed citations
4.
Mizukoshi, Kosuke. (2023). Corporate Account As a New Endorser Developing Parasocial Relationships with Customers. Journal of Current Issues & Research in Advertising. 45(2). 179–195. 3 indexed citations
5.
Mizukoshi, Kosuke. (2022). Avatar App Pokecolo:. SHILAP Revista de lepidopterología. 41(4). 116–125. 1 indexed citations
6.
Mizukoshi, Kosuke, et al.. (2021). Hometown Tax as Crowdfunding:. SHILAP Revista de lepidopterología. 40(3). 19–30. 1 indexed citations
7.
Mizukoshi, Kosuke, et al.. (2020). Pandemic and Õen Consumption in Japan: Deliberate Buying to Aid the Seller. Journal of Media Literacy Education. 5(3). 7 indexed citations
8.
Mizukoshi, Kosuke, et al.. (2019). Standardization as a precondition for the coordination of global websites: An empirical study of Japanese companies. Infolib. 3(1). 1–10. 1 indexed citations
9.
Mizukoshi, Kosuke. (2018). Perils of Hollywood Whitewashing?: A review of 'Ghost in the Shell' movie. Journal of Media Literacy Education. 3(1). 6 indexed citations
10.
Mizukoshi, Kosuke, et al.. (2018). From Social Marketing to Societal Perversion: History of Hometown Tax in Japan. Digital Commons - URI (University of Rhode Island). 3(1). 4 indexed citations
11.
Suzuki, Satoko, et al.. (2016). Consuming “To Have No Self”: Kawaii Consumption in Japanese Women’S Identity Work. ACR North American Advances. 1 indexed citations
12.
Mizukoshi, Kosuke, et al.. (2015). Japan'sikumendiscourse: macro and micro perspectives on modern fatherhood. Japan Forum. 28(2). 212–232. 12 indexed citations
13.
Mizukoshi, Kosuke, et al.. (2014). A Logic for Social Entrepreneur. 16(3). 69–93.
14.
Mizukoshi, Kosuke. (2008). The Scope of Design Studies in Marketing : Robustness of Design. Medical Entomology and Zoology. 6. 49–63.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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