Keith Fletcher
- Sociology and Political Science top 5%
- Marketing top 5%
- Information Systems and Management top 2%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management top 10%
- Co-authors
- George WrightLinda D. PetersEusébio ScornavaccaStuart J. BarnesColin WheelerJulia WrightTony KendrickKeith McDonald
- Topics
- Customer Service Quality and Loyalty (15 papers)Digital Marketing and Social Media (13 papers)Technology Adoption and User Behaviour (9 papers)
- Cited by
- Information Systems and ManagementMarketingOrganizational Behavior and Human Resource Management
- Journals
- Journal of Theoretical BiologyInternational Journal of Information ManagementIndustrial Marketing Management
- Partner nations
- United KingdomUnited StatesSouth Korea
In The Last Decade
Keith Fletcher
37 papers receiving 462 citations
Peers
Comparison fields: 5 of 57
- Sociology and Political Science 263
- Marketing 218
- Information Systems and Management 204
- Organizational Behavior and Human Resource Management 192
- Strategy and Management 150
Countries citing papers authored by Keith Fletcher
This map shows the geographic impact of Keith Fletcher's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Keith Fletcher with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Keith Fletcher more than expected).
Fields of papers citing papers by Keith Fletcher
This network shows the impact of papers produced by Keith Fletcher. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Keith Fletcher. The network helps show where Keith Fletcher may publish in the future.
Co-authorship network of co-authors of Keith Fletcher
This figure shows the co-authorship network connecting the top 25 collaborators of Keith Fletcher. A scholar is included among the top collaborators of Keith Fletcher based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Keith Fletcher. Keith Fletcher is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 3 | |
| 2 | A market-based approach to understanding communication and teamworking: a multidisciplinary literature review | 18 |
| 3 | 24 | |
| 4 | 15 | |
| 5 | 7 | |
| 6 | 1 | |
| 7 | 4 | |
| 8 | 1 | |
| 9 | 38 | |
| 10 | 8 | |
| 11 | 22 | |
| 12 | 8 | |
| 13 | Marketing Management and Information Technology | 16 |
| 14 | Barriers to successful implementation of information technology. | 1 |
| 15 | 19 | |
| 16 | 9 | |
| 17 | 8 | |
| 18 | 1 | |
| 19 | 6 | |
| 20 | 10 |
About Keith Fletcher
Keith Fletcher is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Information Systems and Management, having authored 37 papers that have together received 558 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (15 papers), Digital Marketing and Social Media (13 papers) and Technology Adoption and User Behaviour (9 papers). The work is most often cited by research in Information Systems and Management (204 citations), Marketing (218 citations) and Organizational Behavior and Human Resource Management (192 citations). Keith Fletcher has collaborated with scholars based in United Kingdom, United States and South Korea. Frequent co-authors include George Wright, Linda D. Peters, Eusébio Scornavacca, Stuart J. Barnes, Colin Wheeler, Julia Wright, Tony Kendrick, Keith McDonald, Susan Hart and George W. Wright. Their work appears in journals such as Journal of Theoretical Biology, International Journal of Information Management and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.