Jim Sterne

815 total citations
15 papers, 433 citations indexed

About

Jim Sterne is a scholar working on Management Information Systems, Marketing and Sociology and Political Science. According to data from OpenAlex, Jim Sterne has authored 15 papers receiving a total of 433 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Management Information Systems, 3 papers in Marketing and 1 paper in Sociology and Political Science. Recurrent topics in Jim Sterne's work include Big Data and Business Intelligence (5 papers), Customer churn and segmentation (2 papers) and Digital Marketing and Social Media (1 paper). Jim Sterne is often cited by papers focused on Big Data and Business Intelligence (5 papers), Customer churn and segmentation (2 papers) and Digital Marketing and Social Media (1 paper). Jim Sterne collaborates with scholars based in United States. Jim Sterne's co-authors include Thomas H. Davenport and has published in prestigious journals such as John Wiley & Sons, Inc. eBooks, University of Maribor digital library (University of Maribor) and Medical Entomology and Zoology.

In The Last Decade

Jim Sterne

14 papers receiving 346 citations

Peers

Jim Sterne
Ai‐Mei Chang United States
Pei-Yu Sharon Chen United States
Libo Liu Australia
Chaojiang Wu United States
Charles A. Wood United States
Jim Sterne
Citations per year, relative to Jim Sterne Jim Sterne (= 1×) peers Samadrita Bhattacharyya

Countries citing papers authored by Jim Sterne

Since Specialization
Citations

This map shows the geographic impact of Jim Sterne's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jim Sterne with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jim Sterne more than expected).

Fields of papers citing papers by Jim Sterne

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jim Sterne. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jim Sterne. The network helps show where Jim Sterne may publish in the future.

Co-authorship network of co-authors of Jim Sterne

This figure shows the co-authorship network connecting the top 25 collaborators of Jim Sterne. A scholar is included among the top collaborators of Jim Sterne based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jim Sterne. Jim Sterne is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

15 of 15 papers shown
1.
Sterne, Jim & Thomas H. Davenport. (2024). Improving voice of the customer analysis with generative AI. 10(1). 32–32. 2 indexed citations
2.
Sterne, Jim. (2023). Measuring the business value of generative AI. 3(1). 28–28. 1 indexed citations
3.
Sterne, Jim. (2023). Data democratisation requires literacy and fluency for proficiency. 9(1). 23–23. 1 indexed citations
4.
Sterne, Jim. (2017). Artificial Intelligence for Marketing: Practical Applications. 47 indexed citations
5.
Sterne, Jim. (2017). From programming to statistics to machine learning for marketing. 3(4). 298–298. 2 indexed citations
6.
Sterne, Jim. (2017). Artificial Intelligence for Marketing. 71 indexed citations
7.
Sterne, Jim. (2010). Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Medical Entomology and Zoology. 116 indexed citations
8.
Sterne, Jim. (2002). Web Metrics: Proven Methods for Measuring Web Site Success. Medical Entomology and Zoology. 41 indexed citations
9.
Sterne, Jim, et al.. (2000). Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships. 25 indexed citations
10.
Sterne, Jim. (2000). Customer service on the Internet : building relationships, increasing loyalty, and staying competitive. University of Maribor digital library (University of Maribor). 35 indexed citations
11.
Sterne, Jim. (1998). World Wide Web marketing (2nd ed.): integrating the Web into your marketing strategy. John Wiley & Sons, Inc. eBooks. 13 indexed citations
12.
Sterne, Jim. (1997). What Makes People Click: Advertising on the Web. 12 indexed citations
13.
Sterne, Jim. (1996). Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling. John Wiley & Sons, Inc. eBooks. 1 indexed citations
14.
Sterne, Jim. (1995). World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy. John Wiley & Sons, Inc. eBooks. 38 indexed citations
15.
Sterne, Jim. (1995). World Wide Web marketing. 28 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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