Jim Sterne
- Sociology and Political Science top 10%
- Marketing top 5%
- Information Systems and Management top 5%
- Artificial Intelligence
- Organizational Behavior and Human Resource Management top 10%
- Co-authors
- Thomas H. Davenport
- Topics
- Big Data and Business Intelligence (5 papers)Customer churn and segmentation (2 papers)Digital Marketing and Social Media (1 paper)
- Journals
- John Wiley & Sons, Inc. eBooksUniversity of Maribor digital library (University of Maribor)Medical Entomology and Zoology
- Partner nations
- United States
In The Last Decade
Jim Sterne
14 papers receiving 346 citations
Peers
Comparison fields: 5 of 72
- Sociology and Political Science 226
- Marketing 126
- Information Systems and Management 121
- Artificial Intelligence 79
- Organizational Behavior and Human Resource Management 73
Countries citing papers authored by Jim Sterne
This map shows the geographic impact of Jim Sterne's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jim Sterne with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jim Sterne more than expected).
Fields of papers citing papers by Jim Sterne
This network shows the impact of papers produced by Jim Sterne. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jim Sterne. The network helps show where Jim Sterne may publish in the future.
Co-authorship network of co-authors of Jim Sterne
This figure shows the co-authorship network connecting the top 25 collaborators of Jim Sterne. A scholar is included among the top collaborators of Jim Sterne based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jim Sterne. Jim Sterne is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 1 | |
| 3 | 1 | |
| 4 | Artificial Intelligence for Marketing: Practical Applications | 47 |
| 5 | 2 | |
| 6 | 71 | |
| 7 | Social Media Metrics: How to Measure and Optimize Your Marketing Investment | 116 |
| 8 | Web Metrics: Proven Methods for Measuring Web Site Success | 41 |
| 9 | Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships | 25 |
| 10 | Customer service on the Internet : building relationships, increasing loyalty, and staying competitive | 35 |
| 11 | World Wide Web marketing (2nd ed.): integrating the Web into your marketing strategy | 13 |
| 12 | What Makes People Click: Advertising on the Web | 12 |
| 13 | Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling | 1 |
| 14 | World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy | 38 |
| 15 | World Wide Web marketing | 28 |
About Jim Sterne
Jim Sterne is a scholar working on Management Information Systems, Marketing and Information Systems and Management, having authored 15 papers that have together received 433 indexed citations. Recurring topics across this work include Big Data and Business Intelligence (5 papers), Customer churn and segmentation (2 papers) and Digital Marketing and Social Media (1 paper). The work is most often cited by research in Information Systems and Management (121 citations), Marketing (126 citations) and Communication (49 citations). Jim Sterne has collaborated with scholars based in United States. Frequent co-authors include Thomas H. Davenport. Their work appears in journals such as John Wiley & Sons, Inc. eBooks, University of Maribor digital library (University of Maribor) and Medical Entomology and Zoology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.